Yankee Candle Partners with Top Brands
The Yankee Candle Co. Inc., South Deerfield, Mass., announced its leap into the promotional products industry last week.
“Yankee Candle is pleased to partner with a recognized leader, Top Brands, in the corporate sales and promotional products industry,” Frank DeLeo, president of wholesale for The Yankee Candle Co. Inc., said. “We are confident in the relationships Top Brands [has] established in this channel and believe Yankee Candle products will fit nicely into [its] product offering portfolio.”
Top Brands Inc., Oshkosh, Wisc., will be selling the line of scented candles, home fragrance products, candle accessories and gift sets.
“We are very excited about adding Yankee Candle to our family of fine products,” Norma Jean Knollenberg, CEO and owner of Top Brands Inc., said. “Yankee Candle is known for [its] quality, has strong brand awareness and is very committed to supporting the corporate sales channel.”