Is This Sport Sleeve The Future of Promotional Wearables?
The New York Yankees are teaming up with ZGuards to unveil a new sports sleeve with embedded technology. According to a press release, ZGuards is showing off its new ZGuards SmartSleeve on June 25 at Yankee Stadium.
The sleeve covers the forearm, and absorbed sweat. It also includes the company's proprietary technology, so fans can scan the sleeve with smartphones to see exclusive content, making it a mix of wearable technology and augmented reality technology that has become more popular in printing.
"In today's saturated marketplace, marketers need to ramp up their efforts in order to compete, attract customers and drive sales," ZGuards said in the press release. "The ZGuards SmartSleeve is a tool that offers marketers the ingenuity they need to make a big impact and lasting impression on potential customers. The product launch at Yankee Stadium is aimed at introducing this new innovation to top CEOs and CMOs, who can use the ZGuards Smart Sleeve as an impactful marketing tool."
For more information on ZGuards, visit www.zguards.com.
Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.