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Vicki Wade
and Tas
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According to IMG Worldwide, a marketing, licensing and media rights firm, college sports has the largest fan base of all sports, with 190 million fans. College campuses use promotional products to support their athletic and academic branding strategies, recruit individuals and incite action from constituencies, among other goals. Athletic teams are only one of the many university departments using imprinted apparel to communicate a message.
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Vicki Wade
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