5 Things You Need to Know About Selling Licensed Collegiate Apparel
The Acceptance Letter
Once a license is in place and an order is written, artwork must be submitted to the licensing agency or school to ensure that trademark standards (size, scale, color, line, etc.) match university logo standards. Art approval is required with every order. Be patient and allow plenty of time between writing the order and the in-hands date. Art approvals can take several days or multiple revisions before the order moves to production.
You Are the Instructor
Your ability to provide university clients with ideas, personal service and quality products gives you an advantage over online promo sources. Build upon the relationship with consistent service and unique solutions. Explore additional opportunities such as program business or group buys. Be aware that public universities with limited budgets and strict regulations may require centralized purchasing approvals and accepting gifts from distributors is often prohibited.
Research Pays Off
The more you know about the college you are seeking to do business with, the more informed you will appear when you approach buyers and other decision-makers. Visit the campus bookstore to identify apparel options students and staff have access to. Retail buyers may not have the resources, staffing or cost flexibility to provide apparel to student groups or even college departments with specific event or program needs. This is your opportunity to present ideas, volume discounts and solutions that shine in your clients' eyes.
Vicki J. Wade worked as an administrator and retail buyer in the higher education sector for 14 years before joining the promotional products industry. She joined The Vernon Company, Newton, Iowa, in 2012 and currently serves as its director of marketing.