You Need Theirs. They Need Yours. Who Needs Money?! (FOXBusiness)
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When Carrie Kerpen of Buzz Marketing was looking to create the “buzz” needed to get her business off the ground, she faced a typical entrepreneur’s dilemma: she didn’t have any extra funds to allocate to the cause. So she took an old-fashioned route: bartering.
Starting out cash-strapped, the company--which today has 8 full-time employees and 30 part-timers in offices in New York City and Boston--worked out a quid-pro-quo relationship with a flower retailer that needed marketing help.
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