You Need Theirs. They Need Yours. Who Needs Money?! (FOXBusiness)
When Carrie Kerpen of Buzz Marketing was looking to create the “buzz” needed to get her business off the ground, she faced a typical entrepreneur’s dilemma: she didn’t have any extra funds to allocate to the cause. So she took an old-fashioned route: bartering.
Starting out cash-strapped, the company--which today has 8 full-time employees and 30 part-timers in offices in New York City and Boston--worked out a quid-pro-quo relationship with a flower retailer that needed marketing help.
“The company provided us flowers and gifts that we sent to potential clients after meetings. It really added that extra ‘wow’ factor,” said Kerpen, who founded the company with her husband in 2006. “It definitely made us look more creditable and helped us snag clients.”