Young America Celebrates 40th Anniversary
Custer added that Young America brings additional value to its clients by helping them understand and learn more about the audiences they reach by analyzing the almost one billion records of data the company has processed and collected over the past 40 years.
Young America's foray into new markets has not stopped it from leading the charge in its tried and true spaces of rebates, sweeps and samples. In the last couple of months, the company unveiled two new twists on traditional marketing tactics that had never been seen before.
In the area of product sampling, the company created a patent-pending process that uses specialized prepaid cards (instead of trial size packages) that enable manufacturers to drive consumers to trials of specific products in full-size packaging, regardless of size, weight or degree of perishability.
In the rebate space, Young America recently introduced another patent-pending process that offers a new digital redemption option, allowing customers to submit for rebates by uploading a digital photo of their receipt to an online portal, reducing processing time for rewards by up to two weeks, compared to the standard mail-in process.
"Both of these first-and-only products exemplify Young America's propensity for innovation, renewing even the most traditional practices to conform to the needs of modern clients and consumers," Custer noted.
For more information, visit www.Young-America.com.