Young America Celebrates 40th Anniversary
If you've submitted a rebate form, requested a product sample or participated in a sweepstakes at any point in the last four decades, you've likely done business with Edina, Minnesota-based Young America Corporation, which is celebrating the 40th anniversary of its founding this month.
Young America has been a leader in rebate, sweepstakes and product sample processing since 1972, and remains so today—but a lot has changed since then.
In the beginning, Young America (founded as the Dile Corporation) comprised four employees, two clients and one 19,000 square foot building that served as the combined corporate offices, warehouse and shipping facility—featuring its own post office and dedicated zip code.
One year later, the company moved from Plymouth, Minn., to Norwood Young America, Minn. Jay F. Ecklund purchased it in 1975 and its name was changed to Young America Corporation in 1977. Today, the company has four locations in two states and two countries, serves over 160 clients and runs more than 4,500 marketing programs in multiple categories and industries annually.
"The name 'Young America' is fitting not only because of its location, but also because the company is constantly being reborn as the marketing industry shifts and grows through the years," said Ecklund, who is still active with the company as a board member. "Today, we are still a leader in rebates and sampling, but we are so much more than that now."
Joe Custer, current president of Young America, said that the company has made great strides toward its goal of diversification, particularly in the last few years.
"Young America is able to use its 40 years of marketing expertise to bring new solutions into new markets," said Custer. "We are currently expanding our reach into the utilities and general manufacturing spaces, and have already done significant work in the corporate space with participant engagement offerings relating to employee recognition, channel incentives, and consumer loyalty programs."
Custer added that Young America brings additional value to its clients by helping them understand and learn more about the audiences they reach by analyzing the almost one billion records of data the company has processed and collected over the past 40 years.
Young America's foray into new markets has not stopped it from leading the charge in its tried and true spaces of rebates, sweeps and samples. In the last couple of months, the company unveiled two new twists on traditional marketing tactics that had never been seen before.
In the area of product sampling, the company created a patent-pending process that uses specialized prepaid cards (instead of trial size packages) that enable manufacturers to drive consumers to trials of specific products in full-size packaging, regardless of size, weight or degree of perishability.
In the rebate space, Young America recently introduced another patent-pending process that offers a new digital redemption option, allowing customers to submit for rebates by uploading a digital photo of their receipt to an online portal, reducing processing time for rewards by up to two weeks, compared to the standard mail-in process.
"Both of these first-and-only products exemplify Young America's propensity for innovation, renewing even the most traditional practices to conform to the needs of modern clients and consumers," Custer noted.
For more information, visit www.Young-America.com.