Young America Helps Hewlett Packard Win IT Services Marketing Association (ITSMA) Diamond Award for Marketing Excellence

Young America, Edina, Minn., an incentive marketing firm, helped Hewlett Packard's Technology Services division develop and implement a brand awareness program that was the first to utilize a multi-faceted social media component. The program, titled "Where's the Humanity in your Technology," won the ITSMA Diamond Award for marketing excellence in the "Marketing with Social Media" category.