Ashley Chiaradio

Ashley Chiaradio

Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.

Kids To Go Box's Steve Salzman on Giving Back

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Steve Salzman, brand director of Kids To Go Box, Woodland Hills, Calif., to learn about how the company started and how it…

The Wrap: Sarah Jessica Parker Launches Dress Collection and More

Here's what's happening this week in the apparel world ... "Sex and the City" fans, be prepared to experience deja vu. Sarah Jessica Parker launched the first piece from her Bloomingdales collection, and we definitely think Carrie Bradshaw would have worn it on a date with Big. According to People, the fit-and-flare tulle "Title" dress is $365…

How to Have a Merry Fourth Quarter

When you think about the holidays, two things might come to mind: toys and food. Whether you want to thank your clients for all the business they did with you in 2016 or your clients are looking for a special holiday promotion that will remain at top of mind in the new year, we have…

Refreshing Ideas for Beverage Brand Promotions

Think about how many different types of beverages you drink throughout the day. Maybe you have coffee in your morning meeting, sparkling water at lunch and beer during happy hour. Now, think about how many different brands of those different beverages there are. A lot, right? So how…

6 Cool Products from the 2016 SAAC Show

The 2016 Specialty Advertising Association of California (SAAC) Show wrapped up yesterday, and we got to take a good look around the showroom floor. While the sun in Southern California sure was nice, getting to check out some cool promotional products really was the highlight for us. Here are some of the items that stood…

The Wrap: Donald Trump's Campaign Merchandise is from American Apparel, Prince George Tee Sells Out in Less Than an Hour

Donald Trump used American Apparel clothing for his campaign merchandise; A tee Prince George wore in his birthday portraits sold out in less than an hour; Big name retailers are starting to sell alcohol in store bars and cafes; Torrid launched a new denim line; and Target is starting to sell unisex kids clothing online: Here's what's happening this week in the apparel world…

7 Tanks to Help Beat the Heat

August is almost here and it doesn't look like the heat is going to quit any time soon. Tank tops are great for keeping cool at tailgates, barbecues and beach trips. Plus, unlike T-shirts, tank tops don't leave us with a…

5 Products End-users Need When They Get Caught in the Rain

Recently, we were enjoying ourselves at an outdoor show when the skies (unexpectedly) opened up. Luckily for us, the venue was handing out ponchos to help keep attendees dry. It made us think what a great promo opportunity it was, both to showcase a logo and to keep guests from leaving unhappy. Here is some rain gear that your clients and end-users can appreciate...

5 Caps End-users Need This Summer

Whether it's to keep sun out of your eyes or to prevent painful scalp sunburn (yes, that's a thing), hats are a staple in most people's summer wardrobes. Here are a few caps that can help end-users stay safe from the rays and keep them looking stylish,…

Q&A: Next Products' Jeff Batson on Drinkware Trends

It’s easy to get lost in the world of drinkware, which is why you should get an expert’s opinion. We spoke to Jeff Batson, president of Next Products, Shelbyville, Ind., to learn what’s trending in drinkware, when high-end drinkware promotions work best and…

8 Ways to Wear Red, White and Blue on Memorial Day

The unofficial start of summer is here—Memorial Day. Whether you have a barbecue, parade or beach day planned, you'll definitely want to sport U.S. flag apparel. Here are some products that can inspire you to show your U.S. pride and honor those who've died while serving our country...

The Wrap: Under Armour, Adidas Settle Lawsuit; Beyonce's Ivy Park Accused of Using Sweatshop

Under Armour and Adidas settled a patent infringement lawsuit; Beyoncé's activewear brand is accused of using a sweatshop ; the Tampa Bay Lightning has a dress code for their playoff games; 319 Bangladesh clothing factories are closing; and American Giant released possibly the greatest T-shirt ever: Here's what's happening this week in the apparel world…