Allison Ebner

Allison Ebner

Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, “Harry Potter” character or ’80s band and you’ll become fast friends.

What Is Generational Selling?

The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…

Cut From the Same Cloth: Keys to Uniform Sales

Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn…

5 Ways to Stand Out When Selling Uniforms

Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn to. How? Uniforms. And they aren’t just helpful in identifying who works where—they’re also crucial in further establishing your clients’ brands. They reinforce a…

9 Women's Apparel Pieces Trending for Fall

Excuse us while we embrace our inner Spice Girl. (You can call us “Pumpkin Spice.”) Women are powerful, intelligent and beautiful. They want to look as good as they feel—and feel as good as they look. And that’s where you come in. With these apparel pieces, you can lead your clients into the “girl power!”…

How Fleece Apparel Can Boost Your Bottom Line

We’re captains of Team Cozy. We turn the air conditioning down until we’re chilly enough to wear pullovers, we walk the boardwalk at night so we can wear sweatshirts, and we count down the days until fall—our favorite season—kicks off. What did we choose as our team uniform? Fleece—the perfect fabric to cozy up with.…

The Wrap: ‘Harambe’ Removed from Custom Jersey Ban List & More

'Harambe' removed from list of banned words on custom jerseys; TopShop uses bands' name on jacket without permission; Tim Tebow's New York Mets apparel is already a top seller; American Airlines employees get new uniforms; and Lane Bryant is accused of ripping off indie designer: Here's what's happening in the apparel world…

Pantone Names Top 10 Colors of Spring 2017

Fashion shows might not have much bearing on everyday wear or promotional apparel, but one area where they can set real-world trends is color. Just ask Pantone, which released its top 10 colors of spring 2017 after recently attending New York Fashion Week...

Harley-Davidson Suing Forever 21 for Trademark Infringement

Yes, you read the headline right. Motorcycle manufacturer Harley-Davidson Inc. is suing the fast-fashion, teen retailer Forever 21 for trademark infringement. According to Milwaukee Business Times, the lawsuit alleges that Forever 21 sold motorcycle-style jackets with a patch that copied off Harley-Davidson’s famous (and trademarked) bar and shield logo...

Is This My New Favorite Promotional T-shirt Campaign?

Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old...

The Wrap: Nike Brings Back NFL’s Color Rush Jerseys & More

NFL bring back Nike's Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon's fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here's what's happening in the apparel world…

The Wrap: Steve Jobs’ Imprinted Turtleneck Up for Auction & More

One of Steve Jobs' turtlenecks is up for auction; Google lets apparel retailers sell straight through search results; Lululemon sees financial growth but stock decline; researchers create fabric that could keep us cool; and Hanesbrands Inc. celebrates a milestone: Here's what's happening in the apparel world…

Would You Ever Wear (or Imprint) a Tail?

Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults...

The Wrap: Are These Old Navy Tees Sexist & More

Old Navy selling "Ghostbusters" tees some say are sexist; Forever 21 launches copyright infringement lawsuit; Donald Trump adds new apparel products to his online store; Nike has more than 5,000 patents; and India's culture minister tells visiting women not to wear skirts: Here's what's happening in the apparel world…

The Wrap: Zara Faces $5M-plus Lawsuit & More

Zara faces a huge lawsuit over deceptive pricing and price spiking; USC and Alabama engage in T-shirt battle; man offers to pay for fines resulting from France's temporary burkini ban; one company turns kids' artwork into dresses; and sports retailers see growth: Here's what's happening in the apparel world…

8 Apparel Pieces to Layer on Sales

Fall is the perfect time for adding layers to an outfit on a chilly day. Sweatshirts, jackets and fleece are great for fall, too, but layering adds in another, well, layer of style and comfort. Plus, it lets us keep our staple tees and tanks in rotation. Here are eight styles that could help boost your bottom line when it comes to fall promotions...