Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience...
Amanda L. Cole
The COVID-19 pandemic has shifted a lot of sales online, a trend that some researchers are…
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community...
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects...
For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing...
Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business...
As businesses scramble to reopen, signage has played a major role in helping them to announce their…
E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area...
Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It's also a good choice for those who want to use inkjet technology, since it doesn't have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method...
Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal...
Promotional products businesses face plenty of challenges, some bigger than others. Tom Levy, vice president of sales and marketing at Global Sourcing Connection, Riverwoods, Ill., shared some specific instances of disasters he’s had to overcome in his 10 years as a distributor—and how he handled them...
The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. As you navigate your current situation, it can serve as an ideal time to plan for future disasters. No matter how small or large a problem may be, having a plan in place to resolve it will be a great tool for the future...
“People have been using writing instruments for over 6,000 years, which is evidence that traditional writing practices will continue to stand the test of time,” said Carrie Lewis, marketing and communications manager for BIC Graphic, Clearwater, Fla. “In fact, there are plenty of recent studies that show Millennials, Gen Z and their parents prefer pen…
When warmer weather arrives, many people find reasons to be outside. Your clients might be planning festivals, carnivals or charity races; promoting school teams or clubs; or just trying to spruce up their storefronts. Either way, all clients could benefit…
Purchasing a house can be extremely stressful for homebuyers, but it’s also a lot of work for the real estate agents who not only have to win their business, but also make a big enough impact to earn some referrals.…
