The ever-popular T-shirt is still that, though it has taken on a new role within the past year as an actual everyday essential. Now, the same tee can transition from a full work day to a (virtual) happy hour and even to bedtime. For wearers, comfort matters just as much as durability. These are just a few of the ways the T-shirt market has changed...
Amanda L. Cole
To find out what the most common order mistakes are, we went to the experts—suppliers that handle your orders on a daily basis and have seen it all. Find out if you’re guilty of any of these missteps and learn how you can improve your purchase orders to make both supplier partners and end-buyers happier...
IMS LLC worked with McDonald's to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders...
Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here's how one such T-shirt came together...
For a mortgage company client's fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here's how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB...
Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization's second-largest revenue stream...
Are you a promo distributor or a print distributor? Or, are you a print and promo distributor? There was a time when these were two different paths—two different industries even. That's not the case anymore, and especially after a grueling 2020, selling both print and promotional products is necessary for growth...
Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback...
Apparel orders can be messy—but they don't have to be. From decorating to customizing to kitting, promo suppliers are offering one-stop-shop apparel solutions for distributors that can simplify orders, add value and save on costs. Here’s how...
Jamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy...
Aside from one recurring project, PromoShop Inc. doesn't do apparel decoration internally and doesn’t have any future plans to do so. That doesn’t mean it hasn’t seen substantial success in decorated apparel promotions, though. PromoShop takes the reins in another way—by offering specialized attention to what its clients need...
Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience...
The COVID-19 pandemic has shifted a lot of sales online, a trend that some researchers are…
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community...
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects...
