Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is the editor-in-chief of special projects for Promo Marketing.

3 Things to Know About Promotional T-shirts (a Year Into the Pandemic)

The ever-popular T-shirt is still that, though it has taken on a new role within the past year as an actual everyday essential. Now, the same tee can transition from a full work day to a (virtual) happy hour and even to bedtime. For wearers, comfort matters just as much as durability. These are just a few of the ways the T-shirt market has changed...

Decoration Diaries: A Distributor Goes the Extra Mile on an Embroidery Order

Jamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy...

6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)

Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience...