Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is the editor-in-chief of special projects for Promo Marketing.

Decoration Diaries: A Distributor Goes the Extra Mile on an Embroidery Order

Jamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy...

6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)

Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience...

How to Grow Your Business With Heat Transfer Decoration

Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business...

4 Misconceptions About DTG Printing

Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It's also a good choice for those who want to use inkjet technology, since it doesn't have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method...

New Opportunities for Selling Disposable Drinkware as the Economy Reopens

Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal...