Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is editor-in-chief, custom publishing for Promo Marketing.

New Opportunities for Selling Disposable Drinkware as the Economy Reopens

Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal...

What to Do When Things Go Wrong

The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. As you navigate your current situation, it can serve as an ideal time to plan for future disasters. No matter how small or large a problem may be, having a plan in place to resolve it will be a great tool for the future...

What's Happening With Promotional Pens in 2020

“People have been using writing instruments for over 6,000 years, which is evidence that traditional writing practices will continue to stand the test of time,” said Carrie Lewis, marketing and communications manager for BIC Graphic, Clearwater, Fla. “In fact, there are plenty of recent studies that show Millennials, Gen Z and their parents prefer pen…

Selling Outdoor Promotional Products: What You May Not Know

When warmer weather arrives, many people find reasons to be outside. Your clients might be planning festivals, carnivals or charity races; promoting school teams or clubs; or just trying to spruce up their storefronts. Either way, all clients could benefit…

Sales Connection: Selling to Different Generations

The U.S. Census found a major shift in the most populous generations last year, when it declared baby boomers lost the title of the largest living generation. Pew Research Center determined millennials just have a slight edge on baby boomers, with 75.4 million and 74.9 million, respectively. While millennials have a big presence, Gen Xers…

Food for Thought: Finding the Right Food Promotion for Clients

Food doesn’t have the staying power that a tote bag or a stylus does, so why are you selling them? Because it tastes so good. Also there are ways to get your client’s brand on food promotions. No matter how quickly it disappears, it’s still appreciated and thoroughly enjoyed. “So, we feel the purpose of…

On Display: Selling to Trade Shows and Their Exhibitors

So, you’ve been to the Promotional Products Association International (PPAI) Expo or the Specialty Advertising Association of California (SAAC) Show, but, at those events, promotional products are the focus. Where do promotional products fit in at a trade show when they aren’t the main attraction, but a complementary piece? We spoke to Chelsea Peabody Bohannon,…

4 Tips for Selling Luxury Brand Promotional Products

So, your clients want their brands to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring you client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact. We spoke…

How to Enroll as a University Distributor

More than 20 million people enrolled at colleges and universities this year, according to the National Center for Education Statistics. If that’s not enough of an incentive to find postsecondary education clients, Statisa estimated that the number will rise by about 3 million over the next decade. And even more, there are endless opportunities at…

Fitbit Heart-rate Tracker Deemed 'Highly Inaccurate,' New Study Says

Fitbits have proven to save lives and detect lies and may someday advance science, but a new study found Fitbit's heart rate trackers in multiple models of the devices to be unreliable. The catch, however, is the law firm behind a lawsuit against Fitbit funded the study that researchers at the California State Polytechnic University, Pomona, Calif., conducted...

The 2016 Top 50 Distributors: No. 3, BDA LLC

Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…

The 2016 Top 50 Distributors: No. 4, National Pen

Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…

The 2016 Top 50 Distributors: No. 5, HALO Branded Solutions

Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…