Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Pop-Up Stores Are the New Normal in Music Merch

The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they're there. Things aren't so simple anymore, and it's forced artists to rethink the way they market…

A24 Has the Most Creative Online Store in the Movie Merchandise Game

When you think of movie studios, you probably think of the giants like Disney, Universal, 20th Century Fox and Paramount. Those are the ones churning out the giant blockbusters and opening insane theme parks. But movie buffs are probably familiar with A24, the studio quietly producing some of the most critically acclaimed indie flicks of…

The 'Spider-Man: Far From Home' Promotional Campaign Just Smashed Records

The promotional campaign for "Spider-Man: Far from Home" has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John's pizza boxes and Spider-Man themed hospitality…

Video Game Developer Doesn't Want Fans to Purchase Promo Apparel Selling on eBay

It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…

Revisiting the U.S. Flag Merchandise Debate (Thanks to Nike, Colin Kaepernick and the Governor of Arizona)

If you've been anywhere on the internet today, you've likely seen that Nike is pulling a new July 4 shoe design after Colin Kaepernick pointed out that some people might find the "Betsy Ross Flag" design offensive. Reaction from both sides of the political spectrum has been, predictably, intense, but it's a good excuse to revisit the debate over how the American flag is used in branding...

People Are Not Happy About Kamala Harris' New Campaign T-shirt

There is a very fine line between a clever and timely commemoration of a noteworthy moment and going too far. In the case of Democratic presidential candidate Kamala Harris, her latest T-shirt release is teetering on that line after her campaign team created a T-shirt that references a rebuttal directed toward Joe Biden during the…

Promo Company President Sentenced for Price Fixing Scheme

Gennex Media LLC (aka Brandnex.com and PMGOA) pleaded guilty to price fixing in the promotional products industry. The company's president, Akil Kurji, was sentenced to eight months in custody, a $20,000 fine and three years of supervised release for his part in the scheme following his guilty plea in April. Additionally, Gennex was forced to…

Budweiser Promises Can-Shaped Promotional Phone Cases for 1,000 Retweets, Gets 1,600

Brand Twitter is weird. If you're unfamiliar with the term, it refers to how normal consumer brands have taken to Twitter to bust out millennial-friendly lingo to try to earn young people's dollars. Remember that whole Steak-Umm weirdness? That's a perfect example of Brand Twitter. Last week, though, Brand Twitter gave us something sort of…

This Band's Promotional Fragrance Will Ruin Your Clothes (On Purpose)

The modern music merchandise game is a game of creativity, co-branding and innovation. Long gone are the days of a T-shirt being enough to complete a band's merchandise portfolio. The dawn of e-commerce and a saturated music market has forced artists and marketing firms to think outside the boxy T-shirt. Weezer's Black Market was the…

New Additions and Old Classics in Promotional Drinkware

Look around you right now. Chances are there’s at least one piece of drinkware within arm’s reach. The chances are even higher that there’s a logo on it. Be it a coffee mug from your trip to San Antonio, your water bottle you got for free when you signed up for the gym, or a…