Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Is Campaign Merchandise More Important Than Policy?

Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…

Jordan Peterson's Lobster Apparel Has Questionable Undertones

Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…

GeigerBTC Expands Supplier Relations Team

Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…

Philadelphians Are Angry at Scotch Brand's Bike Promotion

A good rule of thumb when designing a creative promotional campaign is "don't get in the way of and anger an entire city's bicycle community, especially when that city is kind of known for getting angry about things." Naked Grouse, a brand of Scotch whiskey, didn't abide by that rule when it chained bicycles that…

Authorities Auctioning Fyre Festival Merchandise to Repay Victims

Fyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven't taken the time to see either one, here's the quick version: A rich "entrepreneur" named Billy McFarland teamed up with rapper Ja Rule…

Beto O'Rourke Launches Presidential Campaign Merch Store

Texas U.S. Representative and former punk rocker Beto O'Rourke has officially declared that he is running for president in 2020. And you know what that means: He's adding to our growing amount of 2020 campaign merchandise, which seems especially robust this election cycle due to the large number of Democratic nominees swearing off big money…

'Captain Marvel' and Nine Inch Nails Collaborate on T-shirt Release

Movie writers and directors are pretty good at injecting humanity into characters by allowing them to be fans of real-life pop culture. A lot of times they use music as ways to flesh out characters and make them more relatable, more human. It's also a way to make the time period setting more authentic. "Captain…

5 Ideas for Miniature Promotional Items Kind of Like 'Mug Rugs'

Check out this little coaster that looks like a rug. Isn't it cute? It even has a fun little name: Mug Rugs! They're all over Amazon, and they come in all sorts of different designs. We love seeing new ways to create a common household product, especially if it…

BIC Graphic Hires Blair Hawley as Chief Operating Officer

BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley's background includes…

How High-End Brands Appeal to Masses With Food, Socks

There's a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it's just…

Colorado State Patrol Rewards Safe Drivers With Branded Gifts

Residents of Craig, Colo., were rewarded for driving safely to the local Walmart yesterday. About 20 shoppers were given small promotional gifts for arriving to the parking lot wearing their seat belts. The program was created by Colorado State Patrol Craig Regional Communication Center dispatch staff, who took it upon themselves to raise awareness for…

Stouse LLC Announces Clay Davis as New President and CEO

Stouse LLC, New Century, Kan., announced that Clay Davis has been named president and CEO of the company, effective immediately. Davis succeeds Bruce Reed, who has announced his retirement after 14 years of leading the organization, but will remain active on the…

Weezer's 'Black Metal Hub' Is the Most Extensive Band Merch Store We've Ever Seen

Believe it or not, we've actually talked about Weezer a lot here at PM. Sean and I discuss it on the podcast (as well as frequently off the air), and we've reported previously that the band is pretty promo-savvy when it comes to capitalizing on hype. To celebrate the release of yet another color-themed album (this…

There's Michael Cohen #Resistance Merch Now, And We Shouldn't Be Surprised

If you watched former Trump lawyer and fixer Michael Cohen's televised testimony last week, you probably weren't thinking, "Boy, I can't wait until there are some promotional products related to Cohen's current stance on the president and his role in all of this." If you did, we advise you to play the lottery as soon…