Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
Brendan Menapace
Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…
Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
A good rule of thumb when designing a creative promotional campaign is "don't get in the way of and anger an entire city's bicycle community, especially when that city is kind of known for getting angry about things." Naked Grouse, a brand of Scotch whiskey, didn't abide by that rule when it chained bicycles that…
Fyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven't taken the time to see either one, here's the quick version: A rich "entrepreneur" named Billy McFarland teamed up with rapper Ja Rule…
Texas U.S. Representative and former punk rocker Beto O'Rourke has officially declared that he is running for president in 2020. And you know what that means: He's adding to our growing amount of 2020 campaign merchandise, which seems especially robust this election cycle due to the large number of Democratic nominees swearing off big money…
Movie writers and directors are pretty good at injecting humanity into characters by allowing them to be fans of real-life pop culture. A lot of times they use music as ways to flesh out characters and make them more relatable, more human. It's also a way to make the time period setting more authentic. "Captain…
Check out this little coaster that looks like a rug. Isn't it cute? It even has a fun little name: Mug Rugs! They're all over Amazon, and they come in all sorts of different designs. We love seeing new ways to create a common household product, especially if it…
BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley's background includes…
There's a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it's just…
Residents of Craig, Colo., were rewarded for driving safely to the local Walmart yesterday. About 20 shoppers were given small promotional gifts for arriving to the parking lot wearing their seat belts. The program was created by Colorado State Patrol Craig Regional Communication Center dispatch staff, who took it upon themselves to raise awareness for…
Stouse LLC, New Century, Kan., announced that Clay Davis has been named president and CEO of the company, effective immediately. Davis succeeds Bruce Reed, who has announced his retirement after 14 years of leading the organization, but will remain active on the…
Believe it or not, we've actually talked about Weezer a lot here at PM. Sean and I discuss it on the podcast (as well as frequently off the air), and we've reported previously that the band is pretty promo-savvy when it comes to capitalizing on hype. To celebrate the release of yet another color-themed album (this…
If you watched former Trump lawyer and fixer Michael Cohen's televised testimony last week, you probably weren't thinking, "Boy, I can't wait until there are some promotional products related to Cohen's current stance on the president and his role in all of this." If you did, we advise you to play the lottery as soon…
