Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Coachella Released a Branded Apparel Line in Absence of In-Person Festival

Coachella is just as much a brand as it is an event for people to go see music and other live performances. And the festival organizers—especially this year since people couldn’t get to the valley—need to keep that brand top of mind and relevant. So they launched a line of branded apparel...

Navitor Launches Scent Check to Support COVID-19 Loss of Smell Symptom Screening

Navitor, North Mankato, Minn., has partnered with scientific experts to develop Scent Check, an early detector test used to identify loss of smell. The product comes at a time when businesses and private organizations across the country need tools to support return-to-workplace symptom screening. More than 140,000 tests have been…

Top 20 Distributor Overture Promotions Acquired by Investment Group

An investment group led by Lou Weisbach, former CEO of the distributor now known as HALO Branded Solutions, has entered into an agreement to acquire and partner with Overture Promotions, with a plan to grow the company through expansion of services, capacity and global reach, and by acquisition...

Frito-Lay Launches 'Holiday Bundle' Store (and There Are a Lot of Adult Onesies)

Frito-Lay is the latest to go all-in on holiday-themed branded merchandise after adding a full line of holiday apparel to its Snacks.com e-commerce store. Have you been looking for the perfect product for the Cheetos fan in your life? Look no further than (of course) a holiday sweater, a scarf, a hat or a Chester…

Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner'

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

Our 5 Favorite Promotional Products of the Week: 'Milk Pong' Tables, Coffee Mugs and More

We're in that weird limbo now where no one quite knows what holiday to decorate for. Halloween decorations seem out of place, and jack-o-lanterns have rotted. It's still just a little early to go full-on with the December holidays, but some people are doing it anyway. And Thanksgiving doesn't quite have the decoration-ready nature of…

How Social Media Bots Steal T-shirt Designs and Sell Them

The robot uprising is here. At least you’d think so if you were paying attention to the T-shirt designs that pop up on social media. That’s pretty much what happened to comedian Jesse McLaren, who posted a T-shirt that he designed himself. Shortly after, he started getting ads from other online shops selling that exact T-shirt...