Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Storm Creek Releases 2020 Catalog

Storm Creek, Hastings, Minn., announced the release of its 2020 Catalog, featuring several new styles and colors, as well as the company’s Eco-Collection. The Storm Creek annual catalog reflects the company’s dedication to high-performance, outdoor-inspired apparel. In addition, Storm Creek focuses on current trends, unique fabrics and exceptional fit, all while maintaining a reasonable price.…

Staples Names New Head of Promotional Products, Lays Off 175 From HQ

Staples Inc. announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse takes over for Rich Witaszak, who is no longer with the company. Staples also announced 175 more layoffs from its Framingham headquarters...

Trump Administration Delays Latest Tariffs Increase, But Denies Deals in Interim

President Trump announced yesterday that the U.S. would postpone the latest wave of tariff increases on Chinese imports as a "gesture of good will," as China is celebrating its 70th anniversary on Oct. 1. The increase will now kick in on Oct. 15. https://twitter.com/realDonaldTrump/status/1171925717988388865 Before anyone gets too excited that this is an extended olive…

Californians Critical of Local Politician's Use of Funds for Campaign Promos

A California politician is receiving criticism for using his office's funds to advertise his state senate campaign. Santa Clara County Supervisor Dave Cortese has been sponsoring events in neighboring districts and handing out items like tote bags and hanging banners urging Californians to vote for him in the…

Barneys Takes On Bankruptcy Headlines With Clever Store Signage

Barneys New York, a store synonymous with fancy stuff and excess, is doing its best to silence the haters who would dare believe the #fakenews that it's in financial trouble and possibly heading for closure. It would be a lot easier to believe Barneys' story if the company hadn't filed for Chapter 11 bankruptcy in…

BDA and BrandVia Call Off Acquisition Citing Unresolved Terms

Bensussen Deutsch & Associates LLC (BDA) announced that it will not go through with its acquisition of BrandVia as reported last month. BDA said in a statement today that both companies came to an agreement that they did not meet the final terms required to complete the acquisition, and have agreed to end discussions and…

This &Pizza Skateboard Has an Actual Pizza Inside

Skateboarders are particular. They won't ride just anything. And nowadays there are so many things to take into account when you're buying a board—width, concave, nose size versus tail size, what kind of pizza is in the middle, wheelbase, length, etc. Wait. Hang on. Did we just say "what kind of pizza is in the…

Promo History Lesson: The World's First Movie Poster Was a Promotional Failure (But Still Sold for $70K at Sotheby's)

Today's lesson comes to us from 19th Century French cinema—specifically, the poster that is believed to be the first film poster in history. It was unsuccessful at driving people to the theater, but it was successful at raking in some cash more than 100 years later. The poster for Auguste and Louis Jean Lumiére's film, which was also the first public movie screening, only garnered 30 attendees out of an invited 100...

Sony Music UK Bought Its Own Music Merchandise Company

Though record sales are what people often use to measure a band's or artist's success, everyone knows that its the touring and merchandise sales that really generate money. It's such a vital part of the job, and knowing that it's the most direct way of supporting artists you love financially is usually enough to ignore…

Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas

It seems like just yesterday we were scraping New Year’s Eve confetti off 
of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes 
of planning for their fourth quarter sales. 
If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end...

This Twitter Account Posts Old Movie Promo Products (And It's Our New Favorite Follow)

We had some time to cruise social media during Labor Day weekend, and that gave us an opportunity to stumble on quite possibly one of the most exciting Twitter accounts we've found in a while. It's called Movie Promo Merch Unlimited, and operates under the username @NightPromoting. It's a celebration of promotional merchandise released alongside…

PM Summer Rewind: Recapping a Busy Last Few Months in Promotional Products

Well, folks, here we are at the start of Labor Day Weekend. For many, it’s the official end of summer and the window of time where it’s acceptable to wear white clothes. How 2019 has flown by so quickly, we’ll never know. What we do know is that it was an eventful summer in the…

TSA Bans Disney's (Awesome) Star Wars: Galaxy's Edge Coca-Cola Bottles From Flights

Disney's rad thermal-detonator-shaped Coca-Cola bottles are back in the news, but for a less fun reason. If you're visiting the immersive Star Wars: Galaxy's Edge theme park locations in California or Florida, then you can throw around the bottles as much as you want. Just don't plan on taking them home as a souvenir from your trip to a galaxy far, far away. That is, at least, if you're flying home...