Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

What Distributors Can Learn from This Year's Grammy Swag Bag

This year's Grammy swag bag totaled about $60,000, and included some very high-value items. But, don't let the price tag fool you. There are a lot of ideas distributors can take from this haul and use in their own businesses.

Red Bull Is Letting Fans Help With Its F1 Car Design

Red Bull has become one of the biggest names in auto racing, having captured this year's Constructor's Championship under two-time world champion driver Max Verstappen. It's a good time to be a fan of Red Bull Racing, and the team is letting fans have a big part in the design of the car next year…

The Virginia Promo Bill Isn't the First of Its Kind

The Virginia House of Delegates held a hearing yesterday on a bill that would prohibit government agencies from purchasing branded products. In its summary, House Bill 1913, otherwise known as the Virginia Public Procurement Act proposed by Del. Amanda Batten, says: prohibited contracts; agency-branded marketing materials. Prohibits state agencies from entering into any contract for…

AEW Star Wrestles With Mask Designer In Court Over Branded Merchandise

AEW wrestler Luchasaurus, also known as Austin Matelson in normal life, is known for wearing a dinosaur mask in the ring. Now that he's getting some acclaim as the cold-blooded wrestling star, it makes sense that he and AEW would want to sell some merchandise featuring his likeness. But, the company that made his mask,…

Hurley and NASCAR Release Co-Branded Anniversary Apparel

Hurley, a brand synonymous with surfing and other action sports, is partnering with another high-octane sports culture — NASCAR — for a co-branded apparel line to celebrate the NASCAR's 75th anniversary season this year.

Geiger Announces Robert Wozniak as New CFO

Geiger announced this week that it has hired Robert Wozniak to the position of chief financial officer. Wozniak previously served as the vice president of finance, merger and acquisitions, and financial planning analysis, where he oversaw four acquisitions by Geiger.

White Castle Rebrands as 'Love Castle' for Valentine's Day Promo

Nothing says "I love you" quite like a few White Castle sliders, eh? If you're one of the people who would risk life and limb just for those little burgers, ideally with your partner in crime, then White Castle's Valentine's Day collection is probably for you.

The Xbox Walkman Is a Past-Meets-Present Promotional Campaign

Kids these days probably don't know what a Walkman is, but Microsoft still combined the past and present of tech by creating a Walkman modeled after the Xbox Series S console. And, get this, kids: It really plays cassette tapes.