Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

There's a Lesson in Appreciating the Bucks' Absurd T-shirt Cannon

We’re not going to waste anyone’s time rehashing how much we love T-shirt cannons at Promo Marketing. As Editor-in-Chief Sean Norris said earlier today, it’s pretty much my official beat at this point. So, with that distinction, it’s my duty to keep everyone updated on the news and…

Orbus Wins Sustainable Business Award, Celebrates Environmental Efforts

Orbus Exhibit & Display Group, Woodridge, Ill., announced that it has been recognized for the Specialty Graphics Imaging Association (SGIA) 2019 Sustainable Business Award. The Sustainable Business Award spotlights companies that have implemented projects to improve employee safety and health, reduce environmental impact, or improved business efficiency. Orbus was recognized specifically for its reduced environmental…

Trade War: How We Got Here, Where We Go Next

More than a year into a contentious trade war with China, uncertainty remains the only sure thing. With significant tariff increases looming that include most promotional products imported from China, here’s where the promo industry stands while we wait for answers—and how some promo businesses are dealing with the situation...

Heritage Sportswear Officially Liquidating Assets

Heritage Sportswear, Hebron, Ohio, announced in an email last week that it will close its doors after 37 years in business. The wholesale apparel supplier will undergo a complete inventory liquidation, and announced that it will drop prices in every category as part of the liquidation. Heritage Sportswear will offer T-shirts, fleece and polo shirts…

Study Finds E-Cigarette Promotional Products Can Double Chances of Youth Tobacco Use

Since cannabis has become legal in places like Colorado, California and all across Canada, the ongoing debate has been over marketing and advertising. Some cannabis companies have argued that they should be able to advertise their products freely, whether those ads make their way to minors or not, just like alcohol advertisements are ubiquitous across…

Fanatics Owner Michael Rubin Says Printing Capabilities, Data Key to Success

Fanatics found itself ranked 25th on CNBC's Disruptor 50 list, which isn't incredibly surprising given that it's become the premier licensed apparel company in the U.S. and beyond, thanks to partnerships with multiple sports leagues. Michael Rubin, CEO of Fanatics parent company Kynetic and co-owner of the Philadelphia 76ers, went on CNBC's "Squawk Box" to…

New Round of $300B in China Tariffs Includes Just About Every Promotional Product Possible

Days after the U.S. raised existing tariffs on $200 billion in Chinese goods from 10 percent to 25 percent, President Trump announced that an additional $300 billion in imports from China would soon be subject to 25 percent tariffs. That $500 billion total would represent virtually all of the goods the U.S. imports from China, and includes just about every Chinese-made promotional product imaginable...

This Giant 'Godzilla' Promo Is Perfectly Over-the-Top

If you were in charge of marketing for the "Godzilla" film franchise, you would go big, right? We don't mean going big as in getting a lot of products. No, sir. We mean "big" quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick "Godzilla: King of the Monsters" understands how this…

As 25% Tariffs Go Into Effect, China Threatens Retaliation

President Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its "deep regret over the development," and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…

Natty Light Wants an Intern to Create Swag, Drink on the Job

Natural Light and promotional products enthusiasts, have we got news (and better beer recommendations) for you: Natty Light, the low-calorie pilsner from Anheuser-Busch and favorite among college sports tailgaters, is looking for an intern—seemingly a young one based on the language it used in the ad—to do a bunch of marketing tasks, including creating "sick…

Now Cal Poly Students Hate Their School's New (Expensive) Logo

At this point, has a university changed its logo and received positive feedback? You've got schools like University of South Florida, which tried to abandon their very-college-sports horned U logo in favor of something you'd see on a bank statement. USF students rightfully freaked out, and the university decided to abandon the logo, eating about…

Mitch McConnell Is Selling Cocaine-Themed T-shirts

Who do you think is the least likely person to incorporate cocaine into their own personal brand image? If you answered Pope Francis, you're probably right. But we're talking about Sen. Mitch McConnell, who is a close second in terms of probably not being a drug kingpin. But those who pay attention to politics might…