Brendan Menapace

Brendan Menapace

Brendan Menapace is the content director for Promo+Promo Marketing.

Finally, Xbox Is Making a Spongebob Console

Few characters in history have lent themselves to boxy promos like Spongebob Squarepants. With the Xbox Series X's rectangular shape, Microsoft has managed to create a lot of clever promotional campaigns, like refrigerators and a Barbie dream house. But using the other components, like controllers, it's managed to bring in the vibe of other IP's…

Boundless Acquires Touchstone, Appoints New Touchstone CEO

Boundless Network, Austin, TX, announced last week that it has acquired Mason, Ohio-based distributor Touchstone II LLC ("Touchstone"). Charley Dean, chairman of Boundless, said that the acquisition bolsters Boundless' abilities in warehousing and fulfillment, creative services, and enterprise technology, due to Touchstone's BrandEQ System for brand-building and merchandise curation. The program is primarily used for…

Hanesbrands Sets Champion Bidding at $1.4B

After Hanes indicated at the end of last year that it would sell its Champion brand, word on the street is that it set the bidding at $1.4 billion.