Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Florida Brewery Puts Shelter Dogs on Beer Cans for Adoption Event

A Bradenton, Fla., brewery produced a special run of beer can labels to help local shelter dogs find homes. Motorworks Brewing partnered with Manatee County Animal Services for a run of its Cruiser lager, and each can will feature a photo of a dog in the shelter who is up for adoption. "To commemorate the…

How to Balance Several High-Profile Components for a Successful Promo

Molly Ginish Nazzarro, president of Imagery Impressions, Scottsdale, Ariz., remembers one such job, which involved a whole lot of T-shirts and coordination with a department store, a famous magazine, a major automotive brand and more. To say it was a lot would be an understatement...

'Space Jam 2' Jerseys Get a Serious Nike Upgrade

Everybody get up, it's time to buy stuff. "Space Jam 2," the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades...

Coca-Cola Says It Won't Shift Away from Plastic Bottles

At a time where more and more people and businesses are looking at single-use plastics and saying, "You know what, maybe we should find more environmentally friendly options," Coca-Cola is looking at its plastic bottles and saying, "Nah. We're going to keep using these." Coca-Cola's head of sustainability Bea Perez said at the World Economic…

How Positive Relationships Saved One Distributor's Promo Campaign

When things didn’t work out as originally planned for Rachel Minogue, senior account executive at Monarch and Company, she relied on her positive relationships with her supplier partners and delivered something that the client loved in the end.

Gary Dials of Shumsky Receives CAS Certification from PPAI

Gary Dials, e-commerce manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI). CAS is one of the promotional products industry's premier professional designations. Individuals with a PPAI certification are industry…

Nancy Pelosi's Impeachment Pens Did Not Cost $15,000

Rumors swirled around that the custom-engraved pens Speaker Nancy Pelosi used to sign the articles of impeachment cost as much as $450,000. Those theories were debunked quickly, including by the manufacturer of the pens, who has engraved pens for the president, too.

Peloton Teams Up with Athleta, Hill City for Apparel Capsule

After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of "luxury…

Listening to Women about Uniform Apparel

The comments we hear most often from uniform distributors, buyers and end-users is that there is a real need for more variety and comfort in uniforms for women. As uniform apparel manufacturers for more than 85 years, this was not news to us. In fact, it has been one of Executive Apparel’s primary goals to…

Russ Dantu's Tips for Alleviating Customer Pain Points

In his presentation "Eliminate the Ow! For Customers," customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more…

2020 Vision: Looking Into the (Near) Future of Promo Apparel Trends and Styles

Keeping up with fashion trends is a losing battle. It seems like by the time we are finally aware and accepting of a trend and adopt it into our own wardrobes, the fashion world has moved on, leaving us in the late-to-the-party dust. Keeping your finger on the pulse of the style world and acting…

A24's Store Is Full of 'Uncut Gems' Promotional Gems

We (Brendan) still haven't seen "Uncut Gems," but we've enjoyed pretty much every other Adam Sandler movie where he breaks out of his fart joke bubble and moves into drama territory under the tutelage of some legacy studio or director. He's teamed up with A24 for "Uncut Gems," which we previously reported hosted a cool…

Mastercard Is Serious About This 'Sonic Branding' Thing

Mastercard is still unveiling a multi-sensory branding campaign. In September it released a "brand flavor" in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard's first musical single. The "sonic brand" will be incorporated into just about every media form related…