Playstation gamers in Australia were excited about possibly getting their hands on a McDonald’s-themed PS5 controller, decked out with the red and yellow color scheme, logo placement and, of course, a burger and fries. But, the problem is that the design was never actually certified by McDonald’s. In fact, it was never an idea that…
Brendan Menapace
Wendy's created a "Rick and Morty" co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours...
Team USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
Right now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…
Chester Cheetah is probably the coolest snack food mascot. He’s just so chill. And those sunglasses? Forget it. It makes sense that he hangs out with cool musical artists like Bad Bunny. Bad Bunny and Cheetos joined forces with Adidas to create the “Cheetos x Bad Bunny Collection by Adidas,” a four-piece apparel capsule that…
Moving can be a fresh start. For a business, it’s an opportunity to form relationships with a new community, build on prior success with a new and improved space, or just get a little change of scenery. For Annika DiMeo, chief of staff for Brand+Aid, it was a chance to work with a restaurant that…
The “Resident Evil” video game franchise has been going strong for 25 years now. After a long list of video game releases and a film franchise, too, Capcom is still finding ways to connect to fans. Apparently, fans have been really curious what the main characters smell like, and whether they can smell like them,…
After Doja Cat dropped her "Planet Her" merchandise collection, fans started voicing their complaints on social media over the products' quality and price. Doja Cat herself responded to the criticism, admitting that she thinks the merchandise is "bad."
Clients like samples, but if you're not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)...
There might not be spectators allowed at the Olympics this year, but there are plenty of people looking to celebrate with branded merchandise. With the Opening Ceremonies now over and the games underway, we listed a few of our favorites from the Tokyo 2020 store and Team USA...
In a press release, WD-40's brand manager said “fans have been asking where they can get their hands on WD-40 brand gear for years.” Now, WD-40 is giving the people what they want with a branded merchandise store and a promo event called the Summer of Swag Sweepstakes, where fans can win $100 worth of gear each week...
Municipal employees in one California city are being asked to show proof of their vaccinated status as a sticker on ID badges, but some local city council members criticized the move as an invasion of personal privacy. The debate is worth watching from a promo standpoint, as it could either create or deny new opportunities for printed products...
The University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”...
Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity...
