Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Some Corporate CEOs Are Reconsidering Where Promo Fits in Their Budget

This week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting "corporate swag" and promotional products. One company even named a "swag czar," whose job is to approve orders for branded products...

How 'Camp McDonald's' Evolved the Celebrity Fast Food Merch Partnership

McDonald's has been one of the pioneers of collaborating with musicians for branded merchandise and meals, having already partnered with Travis Scott, J Balvin, BTS, Saweetie and Mariah Carey. Its latest collaboration with Kid Cudi took things in a different direction, adding some new wrinkles beyond a simple co-branded product drop...

The Coors Light Branded 'Thirst Trap' Literally Traps Mosquitos in a Beer Can

Summer is also peak mosquito season, and Coors Light's latest creation is a literal thirst trap that helps mitigate those annoying little bloodsuckers. The Coors Light Thirst Trap is a funnel that attaches to a beer can (preferably Coors Light) and traps mosquitos inside. Get it? "Thirst trap?" Pretty clever!...

How JSTOR Merch Became an Obsession for Academics on the Internet

In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a "future scholar" onesie after seeing a college student's JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back...

Could 'Convertible' Apparel Be the Next Big Thing in Promo?

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...

Patagonia to Open Apparel Repair Center

Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually...

California's New Plastic Packaging Law Is the Strictest in the U.S.

California Gov. Gavin Newsom signed a new law in the state that all packaging must be recyclable or compostable by 2032 in an effort to cut plastic packaging by 25 percent. It also requires 65% of all single-use plastics be recycled in that same 10-year window. “Our kids deserve a future free of plastic waste…

Little Caesar's Drops Summer-Themed Merch Line (Complete With Toga T-shirt)

The last time we covered Little Caesar's promos, it was when they debuted the "Hot N' Ready Shop" last November. All of the products, which ranged from apparel to holiday accessories and skateboards, sold out pretty quickly. The only items that survived day one were slippers and wrapping paper. The "pizza pizza" chain is back…

NC Custom Acquires Assets of Fresh Beginnings After Closure Announcement

NC Custom announced today that it has acquired the assets of Fresh Beginnings, which just ceased operations last month after 30 years in business. "We have a great deal of respect for the Fresh Beginnings business, and the product quality and taste of their freshly baked goods," David Miller, president of NC Custom, said in…

Marvel Fans Can Eat Popcorn Out of Thor's Hammer Thanks to AMC Promo

In the Marvel Cinematic Universe, only those who can prove themselves worthy can wield Mjolnir, Thor's famous hammer. In real life, however, all it takes is $39.99. You can even eat popcorn out of it. To commemorate the release of "Thor: Love and Thunder," AMC Theaters is selling a replica of Mjorlnir that doubles as…

Blink-182 and Guy Fieri Released Co-Branded Apparel for Charity

It's a match made in delicious rock n' roll heaven. Famed pop-punk band Blink-182 just released a limited line of merchandise co-branded with celebrity chef Guy Fieri's "Flavortown" brand. The "blink-182 x Flavortown" collection is currently available, and proceeds will benefit the Guy Fieri Foundation, which uses cooking and education to support communities across the…

Netflix Scores Merch Win With 'Hellfire Club' Shirt From 'Stranger Things' Season 4

"Stranger Things" season four focuses on the group's Dungeons & Dragon's collective, the Hellfire Club, for which some of the main characters have T-shirts that they wear throughout the season. The shirts have become something of a phenomenon, with licensed versions available in Netflix's online store and at various retailers, and an army of knockoffs available across the internet...

Bloody Brilliant: The Red Cross Is Giving Out 'Shark Week' Merchandise to Donors in July

To encourage donations of blood throughout July, the Red Cross is partnering with Discovery Channel to give people the opportunity to win an awesome "Shark Week" merchandise package. The merch includes a cruiser bike, a smokeless portable fire pit, a paddle board, a kayak and a $500 gift card. There's also a special T-shirt for anyone who donates July 21-24...