Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

'Chipotle Is My Life': Why Chipotle Used a 7-Year-Old Meme for New T-shirts

If you were big into Vine in 2014, you might remember the little kid who proudly declared that “Chipotle is my life.” Chipotle has not only dug up the memory of social media platforms past, but also reconnected with the boy, Roy Murray, for some branded apparel and a coordinating TikTok campaign...

This Subscription Box Is Designed for Seniors Isolated During the Pandemic

After sending a few care packages to their aunt, sisters Brandi Allen and Ashley Rollins started thinking about what new products they could include. From there, Silver Swag Box was born, creating a way for other people feeling distanced from their loved ones to show they care...

Hanesbrands Will Phase Out PPE Business as Part of Long-Term Growth Strategy

Nearly a year after first making face masks and PPE products for health care workers, Hanesbrands announced that it will exit the PPE business, focusing instead on its Champion brand and expanding its e-commerce offering. Hanesbrands said it no longer sees PPE as a long-term growth opportunity...

VF Corporation Plans to Eliminate Single-Use Plastics by 2025

VF Corporation, parent company of major apparel and accessory brands like JanSport, Timberland, North Face and Supreme, announced a new initiative to eliminate all single-use packaging, including polybags, by 2025. The plan extends to VF Corporation's offices and sponsored events...

Tinder Wants to Make Its Own Line of 'Tinder Made' Smartphone Accessories, Apparel and More

If you use Tinder as a dating app, you want to protect your phone, right? If your phone cracks or breaks, it’d be hard to find love. Tinder is looking to solve that problem with its own proprietary mobile accessories (and other items), based on a U.S. Patent and Trademark Office application for “Tinder Made” products that was accepted on Jan. 20...

Oatly Outsmarted Twitter Trolls Hating On Its Super Bowl Commercial by Giving Away a T-shirt About Hating Its Commercial

Did you catch the Oatly commercial during the Super Bowl where the company’s CEO sang a jingle about how it’s “like milk, but made for humans,” while playing a keyboard in the middle of a field? Did you hate it? Did you hate it enough to wear a T-shirt telling everybody how much you hated it? Oatly won’t be offended. In fact, it was kind of banking on that happening...