Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…
Brendan Menapace
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense...
Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later...
Doritos and Cheetos are "competing" in the Flamin' Hot Face-Off, trying to win social media support in exchange for exclusive merchandise drops. With some big-name influencers involved, too, it's got everything a modern promotional campaign needs to be successful...
As the pandemic changed the way people shopped and the products they were buying, customers that may…
Starting in July, McDonald's coffee cups and stickers will feature the phrase “We Can Do This,” a slogan borrowed from the U.S. Department of Health and Human Services to encourage vaccine confidence in the U.S. The items will also include the vaccines.gov web address to schedule appointments and read safety information...
A team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than...
Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees...
New Balance is releasing a special edition 920 shoe with the New York Metropolitan Transit Authority (MTA) logo embroidered on the back. Inspired by the New York subway, the shoe has a gray and white color scheme, reminiscent of the metal trains and concrete platforms...
Kettering Health Network is suing a Fully Promoted franchisee for more than $1.2 million after the company allegedly failed to deliver masks Kettering ordered last spring, and then finally delivered counterfeit N95 masks in December. Kettering Health filed the lawsuit on May 3 against Jade Designs LLC, dba Fully Promoted...
Have you guys watched “The Circle” on Netflix? If you haven’t, it is insane. Basically they put a handful of people into one-bedroom apartments, where they interact with other contestants via a social media platform called “The Circle” without ever actually seeing anyone’s face. From there, it’s basically like a combination of “Survivor” and the…
YouTuber Sadie Aldis is doing now just hit 1 million subscribers. Aldis’ merchandise store is pretty much what you’d expect: There are beanies embroidered with her logo, branded smartphone cases and a (reasonably affordable) hoodie. But what really stands out is the “digital merchandise” Aldis is offering in addition to the physical products...
What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for the sake of hog-shaped tortilla chips...
Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word "Tour." Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?...
Mtn Dew's “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more...
