Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

How One Distributor Uses Print and Promo for Healthcare Clients

Trish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical...

Arby's Takes Advantage of NCAA NIL Rule Change for 'Arby's for RBs' Merch Box Campaign

Arby's is giving college football running backs $500 and a box of branded merch for saying they're eating at Arby's. It's part of the cleverly-named "Arby's RBs" sponsorship program. The first 200 D-1 running backs to post “Tonight, I’m getting Arby’s” on Instagram or Twitter will receive the cash and merch box...

Bud Light's Co-Branded Candle Smells Like the Full Tailgating Experience

Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the "ol' pigskin" and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos...

Recipe for Success: 4 Essential Ingredients to a Winning Sales Presentation

There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale...

Smoothie King Goes Health-Conscious With Merchandise Rollout

If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle...

Fendi Partners with Make-A-Wish Foundation for Fundraiser T-shirt

Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…

'Shoppable Content': Netflix's 'Emily in Paris' Apparel Tie-In Is a High Fashion Promotion

After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…

KFC's Answer to the Ugly Sweater Trend is the Finger Lickin’ Chicken Mitten Bucket Hugger

KFC is selling an item called the “Finger Lickin’ Chicken Mitten Bucket Hugger. "It’s literally a knitted sweater (of the “ugly” variety) designed to wrap around a KFC bucket, with little mittens sewn into the side. From now until Nov. 11, customers who order online either for pickup or delivery will receive a code to claim one for free while supplies last...

Whisps' Custom Cheese Carvings Are Next-Level Personalized Merch (You Can Eat)

For its latest promotional marketing effort, Whisps, the cheese snack company, will have its “award-winning cheese carver” turn any user submitted image into a 100% edible cheese sculpture. It can be anything: a person, a pet, an inanimate object, another piece of cheese. Each custom carving costs $200, but there are stock designs for $49.99...

Custom Ink Acquires Swag.com

Custom Ink announced today that it has acquired Swag.com, a branded merchandise and corporate gifting company whose tech-enabled "swag distribution" model is similar to that of the gifting-as-a-service companies we've seen recently. Swag.com founders Jeremy Parker and Josh Orbach will stay on staff leading the company within the Custom Ink umbrella...

Netflix's 'Stranger Things' Store Is Full of Branded Products and Customizable Apparel

Netflix’s branded merchandise effort has been wide-ranging across its shows and movies. But there’s perhaps no greater cash cow on the streaming service than “Stranger Things.” While fans wait for the next season, Netflix wants to keep the show top-of-mind. What better way to do that than a totally immersive store, complete with all of…