Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

QUINN Welcomes TeamWalterB Sales Agency

Aspiring to further promote its brand, QUINN, Hanover, Pa., announced its partnership with the TeamWalterB multi-line sales force. Since 2002, TeamWalterB’s sales agency has served the Mid-Atlantic and New York metropolitan areas. Featuring a four-member team with more than 35 years of promotional experience, TeamWalterB recognizes the interconnection between manufacturing, marketing and sales, enabling them…

YouTube's Teespring Merch Integration Is Paying Off Huge for Content Creators

We live in an age where "content creator" and "influencer" are actual answers a kid can give when asked what they want to be when they grow up. You might laugh at the way that sounds, but there's real money in this now. Especially now that the likes of YouTube are providing opportunities for content…

Ugly Sweaters Are Still Hot in Promotional Apparel, But How Long Will It Last?

It seems like every brand has a holiday sweater. And we get it. They're fun! It's silly! If you can't allow for a little bit of corny laughter during the holiday season, then you're no better than a common Grinch. But so many brands are doing it now that it's losing some of its novelty. We are nearing Peak Ugly Sweater...

Vantage Apparel Hires Rob Watson as Chief Digital Officer

Vantage Apparel, Avanel, N.J., award-winning decorator and industry top source for custom logo apparel, has hired Rob Watson as chief digital officer. Watson, an accomplished industry professional, joins Vantage after serving as the vice president of e-commerce and marketing for distributor Axis Promotions. “Vantage has always been a leader…

3-D Printing Is About to Get a Lot Less Expensive

The concept of 3-D printing isn't new, but for a lot of companies, it's not economically viable. The benefits don't outweigh the cost, yet. But, 3-D printing company Carbon is looking to make 3-D printing more accessible for everyone by slashing the price of three commonly used resin materials. Carbon CEO Joe DeSimone told Forbes…

How Elvis' Manager Got His Haters to Buy Merch

Gather round, dear readers. It's time for another edition of Promo Marketing's "Great Moments in Promo History," which is totally going to be a thing now. The topic of this second edition of our historical exploration is buttons. Not just any buttons, mind you. It's the story of how Elvis' manager and incredible-name-haver Colonel Tom…

Puma Is Making Pepsi Cool Through Limited Branded Footwear, Apparel

The apparel game is all about hype these days. Hype comes from one major source: exclusivity. It’s the reason brands like Supreme and Palace can charge big bucks for items that, on the surface, don't look like anything special. That’s not even taking into account the resale economy, which is its own little cottage industry.…

4imprint Awards More Than 300 Organizations Third-Quarter one by one Promotional Products Grants

During the third quarter of 2018, 4imprint, Oshkosh, Wis., helped more than 300 organizations achieve their goals by awarding one by one promotional products grants. Each business day, 4imprint provides three $500 in-kind promotional products grants through the one by one charitable program, helping organizations raise funds, acknowledge volunteers, educate their communities and build awareness…

Black Lives Matter Launches Merchandise Program, Showcases Artists

Black Lives Matter, the social justice and activist movement started to defend against violence and systemic racism toward African Americans, is starting a merchandise platform to raise funds for the organization as well as showcase African American artists. The organization's leader, Patrisse Cullors, said the program, BLM Arts+Culture, will include e-commerce, pop-up stores and "capsule…

NASCAR and Fanatics End 10-Year Trackside Merchandise Deal After Three Years

Just three years into an agreement that was supposed to last 10, Fanatics is already calling it quits on its deal with NASCAR to sell merchandise at tracks. According to Motorsport.com, the deal inked in 2015 was a big change from how NASCAR merchandise was previously sold at the events. Before, fans would buy merchandise…

Logo Sportswear Inc. Acquired by H.I.G. Capital Portfolio Company

Digital Room LLC, a subsidiary of private equity firm H.I.G. Capital, has acquired Logo Sportswear Inc., based in Wallingford, Conn. If that name looks familiar, it's because H.I.G. Capital is the company that purchased BIC Graphic North America last year. Logo Sportswear is a supplier of workwear, uniforms and sports apparel, with a focus on…

Starbucks' 2018 Holiday Cups Are Here, So You Can Officially Start Celebrating

Halloween is over. That means it's officially the holiday season already, right? If you ask the majority of retailers in America, the answer is yes. Before the jack-o'-lanterns can even get gross and mushy, companies are peddling wintery products as if Thanksgiving and fall never even existed, save for a few pumpkin spice drinks still…