Bodek

Sure, seeing is believing. But add in feeling and wearing, and you get extra sales power. When you ship an order, include a sample of a different item in the buyer’s size. Let the client see how it looks decorated with his logo, feel its comfort, wear it around and accept all of the compliments. Also, include a short thank-you note, and let him or her know you’re thinking about new ways to power-up apparel programs. Chances are, the buyer will purchase more of the sampled product. One of our customers reported a 47 percent increase in sales just by using this approach. UltraClub