When it comes to corporate fashion, accessories give brands another touch point—one that complements garments in a traditional apparel program. For distributors, accessories offer an additional revenue stream that may have been overlooked.
Clothing: it's one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. How do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014?
Whether your joy of cooking comes from simple flavors or complex gastronomical experimentations, having the right tools is key. Find a recipe for promotional success with the tips below.
Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.
There's a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They're effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.
They don't call it a sales CYCLE for nothing.
No matter what industry you are in, everyone is selling something, and at the foundation of every company is a hard-working sales team.
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
Empowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.
Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
Educating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Well it's Valentine's Day and there is no escaping it, so Happy Valentine's Day! While I am not the best one to ask for romantic advice, I do have a few tips when it come to building relationships with your clients.
A common misnomer in the world of sales is "Always Be Closing." This may be true if you are working from an options-based sales cycle, but in a solutions-based sales cycle the ABCs are "Always Be Connecting."