The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone...
Cassie Green
Whether it's the ongoing influence of sustainability or the growing power of millennial buyers, 2022 apparel trends are a combination of re-emerging nostalgia and renewed optimism. As styles new and old make their way into the promo industry, distributors should pay attention to what’s hip if they want their sales to grow. Here are five style trends to watch...
The T-shirt has long been one of the most popular promotional products. But not even the mighty tee is immune to supply chain challenges. As everyone struggles to piece together orders and track down inventory, the good news is there are some things distributors and decorators can do to improve their chances. Here are eight ideas...
It's no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas...
Apparel trends come and go, with some standing the test of time, some falling from the public eye only to return later, and others dying as quickly as they came to be. But as we prepare for 2022, there are a few promotional apparel trends worth noting...
Lululemon on Monday filed a patent lawsuit against Peloton claiming that the company has infringed on Lululemon’s intellectual property. Earlier this year, Peloton announced its own athletic apparel line, and now things are heating up in what looks like will be a legal battle between the two brands...
Move over, Netflix. As of last week, you can now purchase branded clothing, headwear, posters, coffee mugs and more from Hulu. Launched on Nov. 15, the new online store, called Shop Hulu, features merchandise for all your favorite shows provided by the streaming service. There will also be various holiday-themed gifts available...
In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles...
Music star Darius Rucker, formerly of Hootie and the Blowfish and current country sensation, is now adding another achievement to his lifetime of success: a line of officially licensed NFL apparel inspired by his love of music, football and fashion called NFL x Darius Rucker Collection by Fanatics. But, unlike the somewhat unpopular collection that…
Sustainability, inclusion and diversity were the focus at the Kornit Fashion Week, which took place Nov. 2-5 in Los Angeles. Featuring keynote speakers and presentations, educational sessions, live demos and, of course, runway shows, the event put the spotlight on how fashionable apparel can be created sustainably using digital printing technology...
VF Corporation, owner and operator of Vans, The North Face and other iconic apparel brands, is about to invest $10.2 million to grow its operation in Henry County, Virginia. The move will create 82 new jobs. VF Corp will increase distribution capacity at its 500,000-square-foot Martinsville facility to deliver products to consumers more quickly...
Before Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence...
McDonald's has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald's formula...
As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019...
California Governor Gavin Newsom signed a bill into law that will require the state's garment factories to pay a minimum hourly wage in addition to giving workers other benefits. The Garment Worker Protection Act is designed to help ensure workers are paid properly and create a safer working environment, but opponents of the law believe it could lead to job losses...
