Cassie Green

Cassie Green

Cassie Green is a Senior Content Editor at NAPCO Media, focusing on the apparel community as well as curating content across other brands. She can be reached at cgreen@napco.com.

Is Your Company Excluding Potential Customers?

While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.

Growth Opportunities for Apparel Decorators

This article originally appeared in Apparelist. To see more, click here If the pandemic taught us anything, it’s that diversification and flexibility are key operational functions to remain in business. For apparel decorators, the idea of convergence (or adding additional products and services) has emerged over the past several years. It’s clear that to survive…

Find the Right Fit with Socks and Footwear

Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.

Keeping Up on Business Casual Apparel Trends

While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?

Set Yourself Up as a Solutions Provider, Not a Salesperson

In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.

Athletic Apparel: A Trend That's Here to Stay?

Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?

Hot Apparel Trends to Remember for 2023

At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…

Warm Up Your Sales With Outerwear and Jackets

Seasonal changes represent a big opportunity for distributors when it comes to branded merchandise. As the summer months wrap up and we say goodbye to warm weather, businesses and organizations are preparing their cool-weather campaigns. That means instead of umbrellas and coolers, they’re looking for scarves and fuzzy blankets. When it comes to branded apparel,…