Chuck McLeester

Chuck McLeester

Chuck McLeester’s blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

December 4, 2018 Generational Marketing: Gen Z Goes to College

I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.