Deb Dellapena

Deb Dellapena

Deb Dellapena is a contributor to Promo Marketing.

Strong Hold: Selling Promotional Bags and Backpacks to the Sports Crowd

Americans spend about $68 billion annually on sporting goods, according to the National Sporting Goods Association. And based on the industry’s driving factors, which include participation, income and health awareness, sporting goods distributors can be assured that demand for bags people use to haul sports equipment, workout gear and leisure-related items will continue...