REMEMBER THE DAYS when workout clothes were workout clothes only? Everyone had a drawer-full: apparel that worked, literally and figuratively, only in the gym. Clothes that made one feel, frankly, a little out of place anywhere else.
With the 2008 Olympic Games in Beijing, it became clear to the entire world, especially the athletes who were competing in a heavily polluted environment, that China was far from green. In fact, the more environmental measures the country pledged, the more it seemed they were simply papering over their carbon-created cracks. Similarly, the promotional products industry isn’t exactly green, and tentative steps in that direction have been motivated more by consumer demand than by a commitment to change. Companies are succeeding, but for the industry as a whole, getting to a higher level of understanding is a struggle. “There’s been the green