Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Most Valuable Product: How to Play Bigger for Sports and Outdoor Promotions

To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids' sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does...

Women in Print and Promo 2022: From Sales Reps to CEOs, Meet 14 Women Leaving Their Mark on the Industry

Our Women in Print and Promo 2022 highlights women of varying professional backgrounds—from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes...