Gloria Lafont

Gloria Lafont

Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.

Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.

How to Create a Value Proposition for Your Distributor Business

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play...

3 Drivers of Change in the Promotional Products Business

Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients...

How to Improve Your SEO to Improve Your Marketing Results

Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here's how to avoid that...

8 Ways to Boost Blog Traffic Promoting Your Posts on Facebook

To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further...

Is Your Blog Not Getting You Sales? Fix These 5 Common Blogging Mistakes

Blogging has proven to be one of the most effective digital marketing methods. Done right, it helps you get found, generate leads and convert potential clients to the next stage of your sales funnel. However, plenty of distributor blogs struggle to get any traffic. Or, they earn plenty of traffic, but lackluster conversion numbers. There are a number of reasons this can be happening. Let's fix them!...

10 Steps to a Killer Prospecting System

Getting a steady flow of new clients is vital if you have set high sales goals for your business. Despite the challenging times we are in right now, this can still be achieved if you have a systematic prospecting method. It not only gives you a repeatable process, but also allows you to train others when you're ready to delegate. Here are 10 steps to a proven prospecting system...