Gloria Lafont

Gloria Lafont

Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.

Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.

Marketing Planning for the New Year

If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend...

5 Common Marketing Mistakes Most Distributors Make That Hurt Business Growth

In working with hundreds of small and medium-sized business owners over the years, the last six with distributors, I have noticed five common mistakes most of them make that are hindering business growth. Let’s take a look and those mistakes and what to do to correct them. If you stop making them, you will see a big difference in your business...

ADA Compliance and Your Distributor Website

The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities. That applies to physical spaces, but also to online spaces. And failure to create an ADA-compliant website could open a business to lawsuits, financial liabilities and damage to your brand reputation...

How Google My Business Can Help Your Search Marketing

Google My Business is a place that Google provides for businesses to create their own profile, and it’s one of the most underutilized online tools by distributors. Nowadays, it’s important to take advantage of as many tools available to increase your online footprint, and there are many advantages to having your own business profile on Google My Business...

5 Trends That Are Defining Distributor Business Marketing

The online space is under constant change, and the promotional products marketplace continues to transition to new ways of doing business. In today’s multichannel world, marketing is not a linear process, and modern customers have instant access to information about products, brands and competitors. With that in mind, here are the trends that are shaping distributor business marketing...

How to Increase Conversions on Your Distributor Website

Getting people to your distributor website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. But there are ways to increase the number of enquiries coming from your website from the traffic you are currently getting...

How to Improve Your SEO Rankings: The Basics

Search Engine Optimization is a common concern among promo distributors, for good reason. Google search has become a major part of the buying process, and it's critical that potential clients are able to find you. But SEO remains somewhat of a mystery for most business owners...

Why Perform a Mid-Year Review (and How to Do It)

A mid-year business review isn't always convenient or fun, but the benefits are crystal clear. It can help bring incomplete marketing projects to life, ditch activities that don’t work and improve internal processes. If you want to perform such review for your company, here are the six steps we follow...

Two Steps To Content Your Ideal Clients Want To Read

Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…

What Makes a Strong Distributor Brand (and Why You Need One)

As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace...

5 Ways to Step Up Your Distributor Social Media Marketing

With a little planning ahead, social media marketing doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media intentionally to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns...

LinkedIn Company Pages: Why You Need One

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages...

The Real ROI of Social Media for Distributors

Just like when you joined a networking group, joining and showing up once in a while won't get you any results. The same goes for social media. Social media is the space where you can get discovered by your ideal prospects and become familiar to them so you're on their radar when they're ready to buy...

The New Marketplace: Why Your Sales Need Marketing

Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way...

The Google Analytics Metrics You Need to Track

With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales...