Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
Gloria Lafont
As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So, when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for a while. We find they can be useful in writing short-form content for…
There are only a few weeks left in 2022 This time of the year, with the holidays upon us, many of us take a close look at what we set to accomplish back at the beginning of the year, and whether or not we reached our revenue goals. And sometimes we don’t like what we…
Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…
In today’s world, we have all become digital-first customers, whether we realize it or not. Having an online presence is critical for any business to succeed, or even remain in business. What Exactly Does it Mean To Have an Online Presence and Why You Need It Simply put, having an online presence means your business…
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings...
Done right, blog posts help you to get found, generate leads and convert potential clients to the next stage of your sales funnel. But, for many distributors, blog posts seem to get little results. Here are five things you can do to improve the results of your blogging efforts...
While showing up on the first page of Google is crucial for promo distributors, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them...
Since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try...
Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?...
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business...
You’ve decided to step up your marketing and start a blog to publish content. Before you start, since this is a long-term strategy, it is wise to make an informed decision about where to house your content to get the most benefit from this effort. First off, you want to think about your long-term business goals...
Google Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here's what promo distributors should know...
