Gloria Lafont

Gloria Lafont

Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.

Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.

Two Steps To Content Your Ideal Clients Want To Read

Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…

What Makes a Strong Distributor Brand (and Why You Need One)

As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace...

5 Ways to Step Up Your Distributor Social Media Marketing

With a little planning ahead, social media marketing doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media intentionally to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns...

LinkedIn Company Pages: Why You Need One

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages...

The Real ROI of Social Media for Distributors

Just like when you joined a networking group, joining and showing up once in a while won't get you any results. The same goes for social media. Social media is the space where you can get discovered by your ideal prospects and become familiar to them so you're on their radar when they're ready to buy...

The New Marketplace: Why Your Sales Need Marketing

Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way...

The Google Analytics Metrics You Need to Track

With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales...

The Pros and Cons of Specializing in the Distributor Business

Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?...

Why Is Internet Marketing Important for Distributors?

In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let's look at those reasons and how you can use them to your advantage...

5 Reasons to Rebrand Your Distributor Business

Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand...

10 Marketing Misconceptions That Keep You From Growing Your Promo Business

It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing...

Hiring a Blog Writer for Your Promo Business? 6 Common Mistakes to Avoid

Few distributor business owners have both the writing skills and the time needed to write their company blog on a consistent basis. Business blogs need to be relevant, look polished and represent the brand well. Considering all these personal limitations and high expectations, it makes sense to outsource blog writing. But there is a right way and a wrong way to hire a writer...

What Is Retargeting and How Can It Help Your Distributor Business?

As a distributor business, you need traffic that will lead to leads and sales. If you spend time, effort and money in getting traffic to your website, you know a high number of visitors leave your site without taking any action. Leveraging those visitors by staying on their radar makes good business sense...

6 Ways to Boost SEO for Your E-Commerce Website

In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking...

How to Create a Value Proposition for Your Distributor Business

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play...