In sales, one of the biggest challenges in converting a prospect to a customer, or a customer to a client is getting more “face time” to continuously explain our value proposition. This is where most sales folks fail. Most sales folks, even seasoned professionals, don’t appreciate the importance of creating “excuses” to get back in…
Greg Muzzillo
I love the saying, “success begins at the edge of your comfort zone.” I’m all for pushing oneself to the edge of their comfort zone, but not beyond. This is especially true when prospecting for new customers. It’s natural for most sales folks to want to reach for the stars and secure large marquee accounts.…
It’s a new year with new opportunities to make 2019 your most successful year yet, and the first step is to get rid of the "but" in your vocabulary and stop making excuses. Many times I find people give excuses without even knowing it by making statements such as, “Last year my goal was to…
It’s safe to say that most business professionals should know about customer business reviews. Whether you know a little about what it is or the benefits of doing it, customer business reviews will form the foundation of your business relationships, and help position you as a trusted business advisor and valued partner to your customers.…
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,…
In my last blog, I mentioned that a million dollar mindset is about more than money. It’s about experiencing and sharing the love and joy in our lives to make the world a better place. Here are three easy steps to put more love in your life: 1. LOVE what you do. It would have…
My blog is titled "Million Dollar Mindset," and many times I write about ideas to help my readers make more money. But having a million dollar mindset is about much more than just money. Let’s face it, we all know some very wealthy people who don’t seem very happy, right? Clearly money isn’t the only…
I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, "City Printing Company" or "Peoria Promotional Products LLC." These names suggest the company…
No matter what you think about Amazon, you have to admire its founder, Jeff Bezos. He has become the wealthiest person in modern history. Here’s what he says about failure: “Nine times out of 10, you're going to fail. But every once in a while,…
Sometimes in sales we need to sort out those who are truly interested and qualified from those who are just wasting our time. They aren’t necessarily bad people. Perhaps they just don’t know how to say “no” or how to be fully candid. After 40 years in sales, I have developed a method of sorting…
It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward, and their fast, forward motion, combined with air coming off…
Next week, Aug. 26 through Aug. 31, is Be Kind to Humankind Week. Most of my blogs are about creating success, creating wealth. But, success and wealth are about much more than money. The website for Be Kind to Humankind Week states that it is an annual celebration of kindness that is recognized globally during…
I started Proforma. I grew Proforma. But the story of Proforma’s success must be shared with many people that mentored me over the years. Do you have a mentor? Do you have anyone who has been over the speed bumps you are going through and the speed bumps that lie ahead of you? Fortunately, I…
In business we must continually plan, execute and evaluate. 1. Plan: Most business folks have some sort of plan. Some have long-range plans. Some have annual plans. Most have at least a “to do” list to help plan their day. 2. Execute: Most business folks also execute. The key to good execution is good planning.…
The 4th of July is when we Americans celebrate our independence, our freedom. As you prepare your celebrations, let me encourage you to reflect on these two questions: Are you truly independent? Are you truly free? Most distributors with whom I speak don’t seem very independent. They seem to be bound by all of the…
