Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Now Nike Has a Stranger Things Apparel Collection

Apparel brands have been partnering with movies and TV shows like crazy lately. Vans launched a "Harry Potter" collection, K-Swiss revealed a "Clueless" collection, and now Nike is getting in on the action with a "Stranger Things" collection...

My 5 Favorite Promotions of the Week: WWDC Jackets, The Wing Tote Bags and More

June gloom might be sweeping through the west coast where I reside, but thankfully, there's been so many vibrant promotions to cheer me up. Without further ado, let's get into the branded items that caught my attention this week. 1. WWDC Reversible Jacket https://twitter.com/EthanSaadia/status/1135244280857911296 Apple pulled out all the stops for its WWDC swag bag,…

Is This AI-Designed Clothing Line the Future of Apparel?

With Amazon taking the clothing world by storm with its algorithms and data-driven apparel lines, we've been wondering what the next step would be. Stitch Fix followed suit with its own algorithms, and Kohl's subsequently did the same. Now it looks like we've got a new designer making waves: artificial intelligence. 

Kawhi Leonard Sues Nike Over Rights to His "Klaw" Logo

There's been a lot of attention of Kawhi Leonard lately as he challenges the Golden State Warriors in the NBA Finals. But, that's not the only battle he's fighting. The Toronto Raptors star filed a lawsuit against Nike in an attempt to regain control over a logo that he says he created.

Polo Shirt Questions? We’ve Got Answers Thanks to Pro Celebrity's Amber Becerril

Not many people realize the first historical reference to the polo T-shirt was in 1775. It was Casual Friday in Philadelphia, and Benjamin Franklin was having a tough time deciding what to wear to his meeting of the minds at the Postmaster General’s office. He knew his waistcoat and breeches were far too stuffy for…

My 5 Favorite Promotions of the Week: Brewery Tees, Wilco Pencils and More

There were so many amazing promotions this week that I almost had to upgrade this to a Fave 10. But, I'm a stickler for consistent branding, so I managed to narrow it down to five. You'll notice that this week's Fave 5 skews pretty heavily toward beer and tacos, but I guess that's just the stage of life I'm in right now...

Here Is a Very Amusing T-shirt Artwork Error Involving Trucks

Buckle up, folks, because we've got a truck T-shirt controversy!!! We've seen our share of T-shirt artwork mistakes in the past, like the time Walmart printed the wrong state on its University of Maryland tees, or when Nike spelled Arkansas wrong on a football jersey. Now, Kohl's has committed its own artwork error that is, frankly, pretty amusing...

Survey of 7,300 Consumers Reveals What Buyers Look For in Apparel

Since promotional apparel is increasingly shadowing retail, we can gain some insights from retail buyers. According to Apparel News, a recent survey from Cotton Inc. and Cotton Council International polled 7,300 consumers from various countries to determine what drives their clothing purchases...

5 Law Enforcement Apparel Trends to Watch

Law enforcement apparel strikes a difficult balance between form and functionality. Officers need to be able to move at a moment's notice, but they also have to be comfortable all day long. Officer.com interviewed a panel of experts to uncover what's trending in law enforcement apparel, and their answers might be helpful to promotional apparel suppliers and distributors...