Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Disney's Range of 'Captain Marvel' Apparel Is Mighty Impressive

Disney pulled out all the stops with its merchandise lineup, and the extensive collection of T-shirts, jackets, hats and more looks great and showcases a number of promotional apparel trends. Yahoo got the official preview, so we can get a sneak peak at the official goods...

Cleveland Cavaliers Show How to Do a Holiday Promotion Right

Sports teams have been slow to get in on the holiday fun. That's why our promo senses were tingling when we received word that the Cleveland Cavaliers are not only hosting "A Christmas Story" night, but that the accompanying promotions are also a huge win...

After Slow Start, the Gritty Promos Are Finally Coming

We did a little version of the Gritty happy dance when we heard that the Flyers mascot was finally getting much-deserved commemorative items in the form of three bobbleheads. The National Bobblehead Hall of Fame and Museum has revealed three different Gritty bobbleheads, though the team itself has yet to unveil any additional promos...

Taco Bell's Holiday Branded Merch Collection Shows How You Target the Instagram Crowd

Years ago, when Taco Bell unveiled the Doritos Locos Taco, we truly didn't think the fast food chain could ever top it. Then, the company started selling branded merchandise, and we just about lost our heads. It turns out the taco king knows a thing or two about promotional merchandise, and its latest holiday collection proves just that...

Pantone 16-1448 TCX Is So Hot Right Now

Pantone is wildly significant in promo world. But every year, we also wait for the Pantone Institute of Color to predict the year's big color trends and see how they impact the fashion landscape. (This year, we even found out the color company has a monopoly on the "World's Ugliest Color," too.) For now, it looks like Pantone is making headlines again as yet another of its shades is taking over the fashion world...

What the Heck Is 'Meme Fashion'? How the Internet Is Shaping What We Wear

Meme fashion isn't exactly something you would expect to see on the pages of a Vogue editorial, and yet it's completely dictating the future of the fashion world, according to Lyst. Crocs, for example, were a shoe so ruthlessly mocked that we thought they would be phased out entirely by now. Instead, they're experiencing a fashion renaissance...

What's New, What's Hot and Who's Buying: Expert Advice for Selling Uniforms and Aprons

This year alone, British Airways, Delta Airlines, Turkish Airlines, Air New Zealand, American Airlines, Alaska Airlines and more announced they would revamp their employee uniforms to achieve a more updated look for each airline. All this attention to employee uniforms and aprons is great news for promotional apparel distributors looking to cash in on new business opportunities...

What 22 Years of Starbucks Holiday Cups Tell Us About Drinkware Decoration Trends

It's hard to believe that Starbucks' holiday cups have been around for 22 years, but according to ABC7, this is indeed the case. Thankfully, there's a video that gives us the chance to watch the evolution of the holiday cup into what it is today. And we've got three key takeaways from Starbucks' two decades of designs...

Here Come the Reverse-Logo Shirts for Mirror Selfies

Hugo Boss created a special collection of simple pieces that feature its branding reversed, so that it will appear correct in mirror selfies. The collection features T-shirts, sweatshirts, fanny packs, hats and leggings—mostly in black and white, but in some other color-ways, as well. It's a fantastic idea to borrow for your own clients' apparel promotions, especially if they're looking to target younger demographics...

KFC Escalates Fast-Food Merch Wars With Streetwear Capsule Collection

Kentucky Fried Chicken has collaborated with Human Made fashion designer NIGO to create a new fried chicken-inspired streetwear collection for the "fashionable, finger lickin' hypebeasts of the world." The collection features a Colonel shop jacket, '70s style racing jacket, hoodies, T-shirts, hats and more. Your move, Taco Bell...

Marvel Shows Us How to Not Do a Merch Collaboration

When we heard the news that Marvel's "Black Panther" franchise would be doing a crossover collection with Tupac, we were pretty excited to see the final product. Now that we've seen the T-shirts, however, we are majorly disappointed.

The Top 10 Most Powerful Logos in Fashion (According to Lyst)

We all know how important logos are. Case in point: Formula 1 unveiled a brand new logo last year that majorly upset its fan base, and became a topic of contention for months. So, when we heard Supreme's logo is at the center of attention for positive reasons, we had to spotlight it...

Will Clothing Rental Make Its Way to Promotional Apparel?

Rent the Runway was the first major company to launch the clothing rental model. The concept is simple: Shoppers pick out an apparel item they like, choose the size, select the dates they need the outfit, pay a fee, and the item is sent to their door. After the purchaser has worn the outfit, she sends it back...

The Spice Girls Are Back and They've Got Charity T-shirts to Prove It

the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase "#IWannabeASpiceGirl." All the proceeds from the collection will go towards Power Up, a part of Comic Relief's Gender Justice pillar, which centers around equality for women and girls...