Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Is the Fashion World Finally Embracing Plus-Size Women's Apparel?

Plus-size apparel has experienced an uphill climb to acceptance. Only recently did the fashion world begin to listen to consumer demand for more plus-size options. Walmart recently launched its Terra & Sky line in plus-size, Kmart completed a rebranding of its plus-size clothing, and Nike launched its first plus-size collection. Still, companies have been slow…

Nike's New Athletic Apparel Idea Has a Terrible Name But Is Pretty Genius

We've all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it's at this exact moment that you remind yourself why you never go to the gym in the first place. Nike's new apparel product would change the sweat game. But oh man does it have a terrible name...

Kohl's, PopSugar Partnership Shows How Data Is Revolutionizing Apparel Design

We've got an interesting apparel partnership to spotlight this week. Retail brand Kohl's announced earlier this week that it would be teaming up with digital media company PopSugar to create a data-driven clothing line for millennial women. And, if it succeeds, it could be a sign of things to come in apparel design. The collection…

Someone Dared to Host Commemorative Fyre Festival Merchandise Pop-Up

Almost one year ago, the ill-fated Fyre Festival took place on an island in the Bahamas. If you recall, tons of concert-goers were left stranded when the music festival was canceled at the last minute (after they paid top dollar for "exclusive" tickets). Ja Rule's reputation hasn't been the same since, and Billy McFarland, the…

Google, Levi's Connected Jacket Can Alert You When Your Uber Is Arriving

The future is here, folks, and it's in a Google and Levi's denim jacket. We saw the first stage of the "connected" jacket last year, but now, the features are getting even more tech-forward. Last year's version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…

What are 'Bridge Millennials' and Why Do They Matter for Apparel?

Millennials: We've spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there's been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…

Why You Need to Be Selling Promotional Socks

Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they're taking the style world by storm, and we're predicting that promotional socks are going to change the promotional game, too...

5 Promotional Apparel Lessons From the 2018 NBA Playoff T-shirts

We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can't follow your scoring system). While we've been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there's one aspect of…

2018 Style Guide: Blue Generation's Eric Rubin on the Promotional Apparel Market

Last week, we covered Next Level Apparel's predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends "Younger looks are a definite trend in today's promotional apparel market," said Rubin. "Newer fabrications, such as…

Outdoor Promotional Products Sales Made Easy: 5 Tips

While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…