Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Rise of the Supplier One-Stop Shop (and What It Means for the Promo Industry)

As the promo industry continues to consolidate, the one-stop-shop supplier model appears to be the future. What does it mean for distributors—and for everyone else? We talked to suppliers on both sides of the model to see how it's reshaping the way they do business, and checked in with a few distributors for their thoughts...

Search Party: What to Know About SEO for Promo Businesses

Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…

Forbes Announces Most Valuable College Apparel Deals

It might be college football season, but there's a competition taking place off the field, and that's on apparel deals. Forbes recently revealed the top 10 most valuable college apparel deals, and UCLA is at the top of the list with its lucrative Under Armour apparel contract. The list used the average annual value of product and cash allowance to make its calculations. The product allotments are also measured at wholesale prices, since universities purchase large amounts of apparel at wholesale...

UPS Will Give Its Driver Uniforms Their First Major Redesign Since the 1920s

The brown UPS uniform is as iconic as Coca-Cola, so you can imagine our surprise when we heard that the shipping company is giving it a major redesign for the first time since the early 1920s. Since then, the most significant change to the uniforms was the switch to shorts in the early 1990s. But it looks like the times, they are a-changing for the company's 125,000 drivers...

The Brilliant Way an Iconic NYC Corner Store Is Using Branded T-shirts to Keep Itself in Business

Those of us in the promotional apparel space know the value of branded T-shirts, but it's still always nice to see the items make headlines for their effectiveness. Recently, Eater reported on a New York City bodega called Gem Spa that created a T-shirt it hopes will save it from closing. And the store has a brilliant plan for selling them in a way that's generating a ton of buzz...

My 5 Favorite Promotions of the Week: Eagles Tees, Madewell Totes and More

Happy Wednesday, friends! We're just one day away from another night of football, so hang in there. To help you get over the midweek slump, I've got another roundup of my Fave 5. Keep reading for some awesome promotional products. 1. Madewell Tote Bags https://www.instagram.com/p/B2Ed-3Nlyls/ I'd definitely become an Insider for this autumnal tote bag.…

Timberland's Latest Collaboration Proves SpongeBob SquarePants is the Latest Footwear Craze

We'll admit that we probably wouldn't have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show's 20th anniversary. According to Geek.com, Timberland has…

Pantone Predicts These Colors Will Be Major For Spring/Summer 2020 Apparel

We can always depend on the Pantone Color Institute for an accurate color trend forecast. Last year, it was all about the bold reds, oranges and yellows. This year, as part of the company's Pantone Fashion Color Trend Report Spring/Summer 2020 edition for New York Fashion Week, there are 12 colors predicted to make their impact on the fashion world.

Vintage NASCAR T-shirts Are the Latest Fashion Trend

As we learned from Brad Pitt's vintage Champion shirt in "Once Upon a Time in Hollywood," retro tees are having a moment. Now, according to Esquire, NASCAR's throwback merchandise is the latest must-have fashion accessory. In celebration of the 70th running of the Southern 500 at Darlington Raceway, NASCAR released a line of T-shirts that…

What Apparel Design Lessons Can We Learn From the NFL's All-Time Worst Uniforms List?

Pro sports uniforms are a tricky business. Design the right one, and fans will buy them up. Create something a little more polarizing and sports enthusiasts will tear you to shreds on the internet, at the very least. Successful uniforms are definitely a good lesson in branding for promotional apparel, but unsuccessful uniforms might be…

What Has Amazon Been Up to In Apparel Lately?

Other than expanding its printing capacity for on-demand apparel, it's been a pretty quiet summer for Amazon apparel news. Or so we thought. It turns out the retailer has been making some moves in the apparel sector, and we thought it was a good time to check in. Here are three of the bigger ones...

Chinese Import Tariffs Could Hit Women's Apparel Even Harder Than Men's

the U.S. tends to import more women's apparel from China than it does men's apparel. According to the Wall Street Journal, 42 percent of women's and girls' clothes and shoes came from China in 2018, whereas the percentage for men's and boys' clothes and shoes was 26 percent. That comes out to $23.5 billion worth of women’s apparel, versus $10.9 billion for men's...