Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

My 5 Favorite Promotions of the Week: Russell Westbrook 'Thank You' Tees, Chicago Cubs 'Little League' Jerseys and More

Another summer work day is just flying by, but I still want to make the most of it by spotlighting the awesome promotions I saw this week. Yes, as usual, it's all about the sports and the breweries. (Feel free to leave me some suggestions in the comments section if there were any other amazing promos you came across recently.) Without further ado, here is this week's Fave Five...

New York Tourism Board Lands Deal With Nike for NYC Logo Apparel

Nike is teaming up with New York City to license its NYC logos in exchange for a cut of the sales. The city Franchise and Concession Review Committee approved a two-year licensing agreement last week that gives Nike the ability to brand its apparel and footwear with notable New York City logos and emblems...

Ralph Lauren's 2020 U.S. Open Uniforms Are Made From Recycled Tennis Ball Cans, Plastic Bottles

It seems Polo Ralph Lauren struck the perfect balance of sustainability and style with its 2019 U.S. Open ballpersons uniform. According to Forbes, each outfit is made from an average of seven recycled plastic bottles converted to a recycled poly-fiber. The brand also plans to use Wilson tennis ball cans recycled from this year's event for the 2020 uniforms...

What's Trending in Promotional Hats and Headwear (and How to Sell It)

In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can't say we're surprised...

Ohio State University Wants to Trademark the Word 'The' for Branded Apparel

We'll admit, we can't hear "Ohio State" without also hearing Keegan-Michael Key saying "THE Ohio State University" in the East/West College sketch. And yet, we're still shocked that the university is going so far as to attempt to trademark the word "The" for its branded apparel. According to ESPN, a U.S. Patent and Trademark Office…

New Beyonce Merch Collection Spotlights These Promo Apparel Trends

We've told you time and time again that Beyoncé runs the world (and promotional merchandise). The pop culture icon recently unveiled her latest merchandise collection, and if you care at all about promo apparel trends, you should probably take notice.

A Grocery Store's Plan to Encourage Reusable Bags Hilariously Failed Because Its Plastic Bags Were Too Awesome

A Canadian grocery store tried to have some fun and shame customers into switching to reusable bags, but ran into trouble when its plastic bags turned out to be too awesome. Even if it didn't quite go as planned, it still ended up being a win for the store. Owner David Kwen hoped shoppers would be too ashamed to sport single-use plastic bags with graphics for made-up stores like "Into the Weird Adult Video Emporium"...

T-shirt Printers, Local Businesses Rally to Raise Funds for El Paso Shooting Victims

In the wake of the El Paso shooting, local T-shirt printers and other companies are creating and selling merchandise to raise funds for the victims and their families. USA Today spotlighted some of the businesses that are donating proceeds. One design, by an El Paso T-shirt company called MoCha, has been picked up by other printers...

Delta's New Sign Language Name Tags Are an Awesome (and Easy) Idea for Uniforms

There's been a lot of negative news concerning airline uniforms lately, so we're excited to cover something positive here for a change. Delta Air Lines has announced that new flight crew uniforms will indicate what languages the crew members speak, as well as whether or not they know sign language. Ed Bastian, Delta's CEO, made…

Rush Limbaugh Says He Sold $3M of Betsy Ross Flag T-shirts After Nike Controversy

The American flag has been a top headliner lately, and Rush Limbaugh's recent Betsy Ross Flag T-shirt is putting Old Glory back in the news cycle this week. As you recall, we delved deep into the U.S. flag merchandise debate when Nike pulled its 4th of July Betsy Ross Flag sneaker after Colin Kaepernick voiced…

These 8 Apparel Trends Will Be Huge in Fall 2019

It might still be summer, but our eyes are on the prize: fall fashion. We've been scouring runway looks and streetwear outfits to uncover what's trending for fall 2019 apparel—because, as you know, promotional trends are following retail trends more closely than ever. Here are the fall apparel trends to keep on your promotional apparel…