Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

The NBA All-Star Game's 'NBA Jam' Tees Are Nostalgia Done Right

Weirdly, I've been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair...

The NFL's Most Exciting Player Now Has His Own Branded Apparel Store

This year, athletes are taking their merchandising into their own hands, and the results are intriguing. Just this week, Dwyane Wade launched a line of apparel called the "D. Wade World Tour" to celebrate his last year in the NBA, and Patrick Mahomes launched his own line of branded apparel through his personal website...

Promo Apparel Lessons From Justin Bieber's Red-Hot Fashion Line

Justin Bieber is definitely having an interesting merchandise year. His hotel slippers sold out immediately, and kicked off a fashion line that has been making headlines. Bieber's House of Drew merchandise line is not exactly the typical musician merch, but that seems to be what's so successful about it...

My 5 Favorite Promotions of the Week: Death Cab Hats, Brewery Merchandise and More

Happy Wednesday, everyone! My week has been pretty uneventful so far, which is why I decided to spruce things up with another installment of my Fave 5. This week, I've seen so many awesome promotional products that my wallet is starting to feel the burn. Check out my favorites below, and let me know which…

Under Armour Is Now Making Apparel for Space Travelers (Seriously)

Remember when we told you that the space suit trend was taking over the apparel world? Well, Under Armour is taking it one step further and designing actual space suits now. Virgin Galactic is enlisting the apparel company to design space apparel and footwear for passengers and pilots of its budding commercial spaceflight operation...

4 Ways to Upgrade Your Athletic and Performance Promo Apparel Sales

Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple...

Why United Airlines Got a Fashion Designer to Redesign Its Women's Uniforms

Last year, United Airlines announced it was launching new uniforms for its employees. There was no major PR unveil, like Delta Airlines had, and no complaints of rashes or hives, as with American Airlines. But it looks like United is going one step further, employing famed fashion designer Tracy Reese to outfit its female employees with styles specific to their needs...

Louis Vuitton Is Charging $995 for $299 Earbuds With Its Logo On Them

Brands like Supreme, Gucci and Calvin Klein know the value of their logos, and, as a result, they are able to capitalize on the trend by throwing their branding on a variety of merchandise. The latest brand to take advantage of the logo craze is Louis Vuitton.

Disney Parks Goes All In on Purple Merchandise

Pantone might have predicted that the Color of the Year is Living Coral, but it seems Disney is banking big on another hue: Potion Purple. According to WDW News Today, Disneyland has ordered a huge supply of Potion Purple goods for its Downtown Disney store...

'Idafornia' Custom T-shirt Sparks Tense Online War

Idaho artist Scott Pentzer released his "Idafornia" T-shirt to poke fun at the droves of California transplants moving to Idaho, but what happened next was a furious online debate no one saw coming.