Heather Fletcher, Author at Print & Promo Marketing

August 22, 2018 Social Media Marketing Is the No. 1 Digital Marketing Lead Gen Tactic

Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent

May 24, 2018 B2B Customer Reviews Matter to 49% of Buyers

B2B customer reviews are a product research priority for 49% of buyers, finds a recent study. While product demos are still the No. 1

April 20, 2018 3 Gmail Changes: What Marketers Need to Know

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more

February 27, 2018 6 Reasons Email Performance Is Increasing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing.

January 7, 2015 USPS: Seven-day Delivery Worked, 18 Percent Increase in Packages

Working seven days a week during the holiday season in major cities and "high-volume areas," USPS delivered more than its predicted 450 million to 470 million packages.

November 25, 2014 USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, said Megan J. Brennan. To that end, the USPS needs to concentrate on direct mail and package delivery, said the first female postmaster general who will take over after Patrick R. Donahoe retires on Feb. 1. Brennan details a few of her plans for the USPS in a Sunday article in The Wall Street Journal.

October 14, 2014 Taxpayers Are Mad USPS Is Delivering Groceries

The U.S. Postal Service should be delivering mail, not groceries, says the social welfare nonprofit Taxpayers Protection Alliance. On Friday, the Alexandria, Virginia-based 501c4 sent a notice to Target Marketing about the complaint the organization filed with the U.S. Postal Regulatory Commission on Thursday.

October 10, 2014 80 USPS Mail Processing Centers to Close, But Path Ahead Unclear

The U.S. Postal Service (USPS) is consolidating to save money. That much is clear. However, what remains hazy is how that consolidation will affect service, reports The Washington Post.