To Trade Show... Peter Herz, Jornik Manufacturing, Stamford, Conn., www.jornik.com Every year, we look at the schedule for the following year’s trade shows to see if there are one or two we can cut. We mull it over and, after a very short while, decide there is no better and economical way to see all those distributors within a two- or three-day time frame. It’s a chance to be reacquainted with old friends, and meet and greet new ones. It’s always great to put a face with a name and a voice. We can always count on getting some quality time with our
Jennifer Hans
May the road rise to meet you May the wind be always at your back And, may your Irish crystal recognition award be shipped directly from County Tyrone, Ireland. Not exactly how this Irish phrase goes, but it could very well be the dictum from Incentive Concepts, the Maryland Heights, Missouri-based supplier that knows the importance of adding value to distinguish its offerings from the slew of brand-name choices available in the ad-specialty industry. “Buyers are looking for the perfect product that will motivate, excite and create the desired response, yet buyers will do their homework and research to find the best value—not just price—for their customers,” said
Over the years and through countless interviews, Promotional Marketing’s staff has heard suppliers and distributors voice their opinions on an array of hot topics that directly or indirectly affect the advertising specialty industry. Sometimes voices are heated, sometimes they are calm; but they always make a valid point. Therefore, starting with its June issue, Promotional Marketing’s new section, Comparison Corner, will provide industry professionals space to wax their views on key issues. First up: domestic-made versus outsourcing. In addition, Comparison Corner will sometimes be used to compare and contrast high-end versus low-end promotional products, as well as promotional products versus their retail counterparts. If
