Jeremy Picker

Jeremy Picker

Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based apparel design firm. He has over 20 years experience in the fashion industry and brings a depth of knowledge in custom design, screen printing, embroidery, applique, finishing and promotional products. Jeremy has helped numerous brands launch and grow, and has managed merchandise for major label bands. He is also passionate about creating retail quality for the nonprofit sector to fuel fundraising efforts and expand awareness. He is a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education.

Educating Yourself on Apparel Decoration

While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.

Creating Better Product Pitches to Increase Purchase Conversions

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client...