Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

Milwaukee Business Cashes In on Brewers’ Playoff Run Through T-shirts

Dating back to the 2008 season, when they dropped the National League Division Series to Promo Marketing’s beloved Phillies, the Milwaukee Brewers have turned in mostly solid campaigns, with this year’s 96 wins garnering them their first division title since 2011. Not only are they inspiring pride among fans of small-market baseball as they contend…

American Airlines’ Logo Is Too Basic to Copyright, Apparently

Already the owner of a registered trademark for its logo, American Airlines Inc. has been vying for copyright registration since 2016. Having met with rejection once each in 2016 and 2017, the world’s largest airline could not prove earlier this year that the third time is the charm, as the U.S. Copyright Office again grounded…

Taco Bell Adds Merch Component to Popular 'Steal a Base, Steal a Taco' Promotion

As tonight marks the start of the NBA regular season (let’s go, Sixers!), we here at Promo Marketing have entered our favorite time of the year, as all four major sports are now sating our enthusiasm for pulse-racing performances, upset victories and legacy-defining efforts. We mean no disrespect at all to hoops, hockey and gridiron…

Marking the 55th Anniversary of the Iconic Beatles Logo

We consider ourselves fairly open-minded people here at Promo Marketing, but if anyone—even our illustrious sales colleague Rob Margulies—expects for us to alter our choice for the best band ever, that person will have to walk down a long and winding road of disappointment. Our ears and hearts will forever find themselves fixated on The…

Possible USPS 'Forever' Stamp Cost Increase Would Mark Agency’s Largest Bump

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost of a First-Class…

A White Squirrel Is Causing a Serious Branded Merchandise Problem for Western Kentucky University

The college football slate is intensifying, and collegiate hoops soon will commence, meaning that higher learning institutions across the country have many squirrelly matriculants who are hoping their teams will reward their rabid fandom. At Western Kentucky University, enrollees rely on the mascot Big Red to enhance their enjoyment, but they have also been calling…

IHOP Rolls Out 'Pumpkin Pancake' Promotional Beer

Select bars in the New York tri-state area are now serving IHOPS Pumpkin Pancake Stout, marking yet another news cycle entry for IHOP in what has become an interesting period of branding bravado for the restaurant chain...

Branded Cups at Center of Museum Versus Tea Shop Trademark Battle

When MoMaCha opened its doors in April to serve as a combination teashop and art gallery, the higher-ups at the Museum of Modern Art (MoMA) found the space’s name pretty sketchy, filing a trademark infringement lawsuit. On Friday, those bigwigs were able to color their case credible, as a Southern District of New York judge…

How Gritty, the Flyers’ Insane New Mascot, Took Over the World

Here in Philadelphia, we do not often use the word “soft,” usually reserving it for mentions of the pretzels for which we are well-known and the sort of ice cream for which we go crazy every summer. No, folks, we are resolute residents who often feel the need to rebel against every swipe thrown our…

Dunkin’ Loses 'Donuts,' Gets Creative With Branded Cups

Come January, Dunkin' will drop the "Donuts" from its name, with branded cups and other items already ushering in the chain’s change. In its press materials, the company hinted at some creative ways it plans to use its new logo and wordmark for promotional items...