Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

Why the Vancouver Canucks Asked a Youth Lacrosse Squad to Turn In Its Jerseys After Tournament

No matter how poorly they fared when last taking to the ice, the Vancouver Canucks NHL franchise definitely has devotees, including a youth squad that entered a lacrosse tournament wearing jerseys featuring a Canucks-affiliated logo. They say imitation is the sincerest form of flattery, but perhaps someone should add an addendum that says “when done legally,” as the Canucks asked for the team to return the jerseys after the tournament...

Notre Dame's New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution

Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn't diminished their marketing swagger, with the Shamrock Series, through which they engage in…

NFL Shop Accidentally Sends Fan Jaguars Jersey With Patriots Logo On It

Aside from Promo Marketing’s own Philadelphia Eagles, no National Football League (NFL) team experienced a more pulsating 2018 postseason slate than the Jacksonville Jaguars. The American Football Conference South Division champs dumped the Buffalo Bills and the Pittsburgh Steelers, the latter in a 45-42 shootout, to advance to the conference championship tilt versus the New…

Why Is Kevin Durant Wearing NHL Goalie Gear in This Bobblehead?

While we are still enjoying summer (despite increasingly earlier sunsets), we are anticipating the arrival of fall, as its commencement will reunite us with two of our greatest sources of joy and material for our newsletter—the regular season slates for the National Hockey League and the National Basketball Association. We here at Promo Marketing are…

$2 Million in Hat Sales? PGA Championship Branded Merchandise Expected to Sell Big

The PGA Championship is marking two milestones today through Sunday as the tour takes to Missouri’s Bellerive Country Club. This edition will mark the last time the tournament will serve as the final major competition of the year, with the showdown set to move to May next season, making it the second big test for…

Why a Dallas Fan Brought a Gigantic, $800 Bobblehead to Cowboys Training Camp

Since many of us here at Promo Marketing have an undying allegiance to the Philadelphia Eagles, we definitely understand how addicted fans can be to their favorite football teams and the products that serve to market their prowess. As the Birds prepare to defend the first Super Bowl victory in franchise history, they figure to…

Van Gogh Museum's Vans Team-Up Merchandise Line Shows Off Killer Designs, Sells Out Fast

We appreciate legendary artists who stirred the pot after mixing their paint, so we count Vincent Van Gogh among the most daring innovators. Vans, the esteemed shoe and apparel company, likewise thinks highly of the Dutch master, as it is looking to help preserve his masterpieces through proceeds derived from a new merchandise line that…

Cleveland Browns Provide 10,500 School Uniforms for Local Students

Contrary to ample evidence, athletes often receive a bad rap as self-serving. Even if they do something nice for others, they can end up seen as doing so for the accompanying good press. Convincing anyone of that negative motivation can prove a hard sell when children are involved, and Ohio has twice countered that mindset…

American Lung Association Issues Not-So-Sweet Opinion on USPS Scratch-and-Sniff Stamps

Two months ago, news of scratch-and-sniff stamps from the U.S. Postal Service (USPS) had us pondering which promotional products would benefit from a similar treatment and which would violate considerations of common sense. For the latter, of course, we had some fun with it, as we doubt anyone would consider adding a scratch-and-sniff scent to…