Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

Holy Cow There Is So Much Game of Thrones Tie-In Merch

Its knack for gripping storytelling and cast of “roughly 12 zillion characters,” as Vox wrote, have made “Game of Thrones” a can’t-miss component of contemporary pop culture. The public’s fascination with the show, which secured 17.4 million viewers for Sunday’s season eight opener, has bred considerable branding opportunities, and it seems that the amount of…

Dietz & Watson Pop-Up Store to Sell Insane, Awesome Branded Merch (Like 'Dietz Nuts' Boxers)

Celebrating its 80th anniversary, Dietz & Watson certainly made up for a boring matchup between the New England Patriots and Los Angeles Rams by airing its Dietz Nuts meat snacks commercial. Come May 1, nearly three months after the hysterical television spot, the Philly business will open a pop-up store that pays tribute to the product through eponymous boxers, while also selling other irresistible branded goods...

Walmart Is Launching a Children’s Apparel Subscription Box

In the retail world, Walmart still occupies the throne, with revenue totals that made it the richest global company for 2019. To stay on top, the Arkansas-headquartered giant is constantly looking to innovate, and for its latest trick, it's launching a children’s apparel subscription box, the product of a partnership with KIDBOX...

Patagonia Is Suing AB InBev Over Beer Packaging, Branded Merchandise With Similar Name, Logo

Two weeks ago, AB InBev made headlines with the launch of a new merchandise venture. Now, it's back in the news over branded merchandise, but not in a good way. This time, it's over a trademark infringement dustup with Patagonia, the outdoor apparel brand, who is charging the beverage giant with issuing a brew and affiliated branded merchandise that creates confusion with its own name and logo...

The Best Promotional Products From the Enormous Merch Store at The Masters

At this time of year, there is no going wrong when it comes to being hooked on sports, as baseball, hockey, basketball and golf give us many occasions to celebrate amazing feats. With respect to the last member of that quartet, end-users can also make great use of related merchandise, and no event provides a…

NHL Playoff Teams Gear Up for Postseason With Sweet Swag Giveaways

After six months of riveting regular season action, the NHL is preparing for the best time of the year—namely, the two-month quest to lift Lord Stanley’s Cup. It's time for the playoffs, folks! Sixteen teams are vying for the coveted proof of undeniable determination and might, and many clubs are heightening their fan bases’ fascination…

Taco Bell Is Giving Away Branded Merch at ‘Hiring Parties’ to Attract New Employees

Career fairs, as most of us have likely noticed once or 10,000 times, can prove a supreme drag, as making connections with employers who will probably see hundreds of candidates does not sound like a prosperous endeavor. Taco Bell is again planning to execute a fairly unique approach to securing workers, with nearly 600 “hiring…

Dodgers Suing Promotions Company Over 42,000 Undelivered Tommy Lasorda Bobbleheads

The Los Angeles Dodgers stand as a franchise that has given us many legends. That includes managerial great Tommy Lasorda, whom the organization wishes to commend this season through a bobblehead promotion. However, instead of preparing to delight fans with the giveaway, the team is prepping for a legal battle with the company tasked with…

Counterfeiters Now Using Fake Photos of Athletes to Sell Bogus NCAA Merch

Michigan State University shocked many observers on Sunday, defeating the top-ranked Duke Blue Devils to reach the Final Four of the NCAA Division 1 Men’s Basketball Tournament. Because of counterfeiters, though, the Spartans now find themselves stunned, as their school is warning fans against purchasing phony NCAA merch ahead of this weekend’s action in Minneapolis.…

Anheuser-Busch Is Leaning on Its New Merch Store to Collect Better Customer Data

Anheuser-Busch Companies LLC and Anheuser-Busch InBev have lately needed to see how they will manage some of their financial holdings due to a corn syrup-centric lawsuit from MillerCoors. While that matter is way too young for us to gauge what might happen to the beer bigwigs’ bank accounts, we can confidently look at the returns…

Cardi B Wants to Trademark Her Famous ‘Okurrr’ Phrase for Merchandise, Of Course

Since the June 2017 release of “Bodak Yellow,” her major–label debut single, Cardi B has generated plenty of headlines, and the 26-year-old Grammy Award winner fully intends to gain more attention. Are you “okurrr” with that? The rapper is aiming to trademark her take on “okay” to hawk merchandise, with the commercial pursuit (you guessed…

We Finally Have Some Hard Data on How Ballpark Promotions Affect Attendance

Ah, baseball season is upon us, and we find ourselves enthralled with the prospects of studying stats deep into the night and discussing with our peers. America’s pastime, after all, abounds in data, particularly thanks to the ubiquity of sabermetrics. The infatuation with numbers, however, does not need to end up limited to how players…

Selling Promo Apparel to the Fast-Growing Legalized Cannabis Market

The legalized cannabis market, through hemp-derived cannabidiol (CBD) goods alone, stands to generate $22 billion by 2022. (That's before you even factor in legalized recreational marijuana and related goods.) That makes now a good time for promo distributors to look into selling products that pay homage to marijuana culture. So says Eric Rubin, the president…