Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

The 7 Most Innovative PPE Items We've Seen

PPE has been at the forefront of most distributors' minds since the beginning of the COVID-19 pandemic. And while the standard masks and face shields have been big, we've also seen plenty of innovative new items. The following seven products are among the most inventive ones we've come across...

Under Armour’s New Face Mask ‘Made for Athletes’ Sells Out In an Hour

Given the nature of its name, anyone who purchases or even peruses products by Under Armour expects for the goods to provide protection. Based on the recent success that the company has been enjoying over a face mask release, we can say that the business enjoys upholding that reputation, as a face mask designed for…

How the Pandemic Is Transforming Employee Welcome Kits

As companies return to office settings and adjust even more to novel ways of going about business, many will will look for ways to welcome back staff. But employee welcome kits that may once have contained notebooks and mugs might now take on a more practical and health-centered look...

The Pink Panther Gets His Own Pantone Color

Looking to give the character a touch-up, Metro Goldwyn Mayer paired with Pantone to give admirers a new appreciation for the Pink Panther and potential new fans a reason to make him the cat’s meow. Pantone created Pink Panther Pink, a hue that has us already considering the branding possibilities...

Why One Promo Distributor Spent Two Hours 'Sprint Calling' Customers to Check In

At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team conducted "sprint calls" last week, making the outreach solely about learning how clients are remaining resolute and growing the realization that the promotional products industry has connections at its core...

Logo Design Trends to Keep in Mind for 2021

At a time when consumers and clients are seeking added trust, a company’s logo and branding could become even more vital to partnerships. Through its trend report, Logo Lounge explored those ties and the logo design trends that have taken off this year and could prove factors in 2021...

What Pro Golf’s Canceled Quail Hollow Tournament Is Doing With All Its Branded Merch

While the Charles Schwab Classic will have four days to thrill the golf world, the organizers of April and May’s canceled Wells Fargo Championship are playing key roles in furthering the spirit of goodwill that has become a constant as the country adapts to the new normal, sending along a portion of branded merch sales to charities...

The Company Making T-shirts From Spoiled Milk

Millions of pounds of milk have gone to waste this year, and more will likely do so as states ponder how they will continue to handle supply chain disruptions from the coronavirus. We have long known that we should make lemonade when life gives us lemons, but Mi Terro is altering that saying for this situation, using discarded milk to make T-shirts...

As Theme Parks Reopen, Disney Makes Changes to Merchandise Policies

Long lauded for growing the public’s fascination with fantasy, Disney must also face the reality of changing its business approach. Given that its parks will begin reopening roughly a month from today, guests, who certainly will enjoy reuniting with the spaces as summer escapes, will have to navigate some new merchandise policies...

YouTube Adds Another Feature to Help Content Creators Sell Branded Merch

YouTube content creators have become beneficiaries of our increased viewing practices over the last few months, and the video-sharing platform is rewarding them for their output through new features aimed at helping them sell merchandise. The new measure alerts live-stream viewers in the comments every time an item is purchased...

How Branded Polos and Business Casual Apparel Fit Into the New Normal

Virtual interactions are increasing as workplaces look to stay connected with employees. Essential businesses remain open. And other businesses still need to reach out to customers via video calls. All of these businesses still have a need for branded apparel for staff...

Here Are the Finalists for the Breeders’ Cup T-shirt Design Contest

Last month, we suspected that the organizers of the Breeders’ Cup T-shirt design contest would receive ample applications. Now that the submission period has closed, officials have narrowed the pool of 93 entrants to five finalists, with one lucky individual set to play an interesting part in horse racing’s history...

LeBron James and Travis Scott Designed T-shirts for the High School Class of 2020

Nearly three months have passed since LeBron James delighted fans with displays of his basketball prowess, but the superstar has remained in the public eye, especially through a collaboration with rapper Travis Scott. The duo designed T-shirts that went to members of the high school class of 2020, with proceeds going to charities...