Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

What Are the Most Effective B2B Social Media Channels?

Nobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey...

Amazon Changed Its Website Fonts, and Some People Are Not Taking It Well

Author and motivational speaker Felice Leonardo Buscaglia opined that “Change is the end result of all true learning.” The University of Southern California professor must not have met too many Amazon shoppers before passing away in 1998, as a few might have vehemently objected to his stance. That possibility became apparent recently when their favorite…

A 7-2 Supreme Court Vote Ends Political Apparel Ban in Minnesota Polling Places

As summer approaches, nobody can accuse the Supreme Court of the United States of succumbing to a June swoon, with the nation’s highest federal court having rendered decisions in nine cases. Its most recent task came yesterday through Minnesota Voters Alliance v. Mansky, a scrap that dates back to November 2010 and that the judges…

How a Weird Goose-Related Micro-Moment Became a Merchandise Win for Detroit Tigers

The Detroit Tigers have yet to give their fans much to roar about this season, as their 31-37 mark puts them in third place in the American League Central Division. To pull off an unexpected climb and prevent the Cleveland Indians from notching their third-straight division title, the team might just need Rally Goose, its…

Let’s See How That Boring Company Flamethrowers Promotion Is Going

Though he might start to feel some heat for being behind schedule, Elon Musk can still say, to some degree, that he is a man of his word. On Saturday, the Boring Company CEO partially made good on his vow to supply end-users with flamethrowers, as consumers blazed a trail to his brainchild’s Los Angeles-based…

Fanatics to Open 325 Retail Shops Inside JCPenney Stores

JCPenney announced that it will launch Fanatics Inc. shops in 325 of its stores, in an ambitious plan to sell team apparel. The company plans to open another 325 Fanatics shops by September, further solidifying Fanatics' footprint as a titan in licensed pro sports merchandise...

How IHOP Is Using Its Logo for Viral Marketing Magic

Based on the results of a simultaneously lauded and lambasted tweet, IHOP will soon supposedly christen itself "IHOb," with an explanation of the new letter’s meaning coming Monday. Whether this is a real name change or an elaborate ploy, we can appreciate the way in which the restaurant chain used its logo to strike viral marketing gold...

U.S. Will Impose 25% Tariffs on $50B of Chinese Goods After All

The U.S. appears poised to announce on June 15 the list of imports subject to 25 percent tariffs on $50 billion worth of Chinese goods, with that looming date’s likely repercussions leading to immense backlash from China over the weekend. That move follows and cancels out a May 21 announcement that the tariffs would be put on hold, which itself followed months of speculation as the White House played a game of high-stakes economic chicken with China...

Fake Super Bowl Merchandise Gets Second Life After Judge Approves NFL’s Donation Request

his year’s February 4 Minnesota matchup between the Philadelphia Eagles and New England Patriots in Super Bowl LII lived up to its hype as a potential clash for the ages, and counterfeiters likewise sought distinction on that day. However, many would-be lucrative deals ended up dashed, as authorities seized some $20 million in counterfeit merch. Yesterday, a Minnesota judge ruled the items could be donated to charities rather than destroyed...