Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

There’s Only One Blockbuster Store Left, But Now There’s a Blockbuster Board Game

We're feeling irrepressibly nostalgic today thanks to Big Potato Games. That's because fellow lovers of the past and all-things cinematic can now play the Blockbuster Board Game, available at Target and at the last remaining Blockbuster Video store in Bend, Ore., with the amazing creation destined to have us rewind our brains to a different…

The Logo Design and Branding Trends of 2019

Psychologists and other experts frequently tell us that there exists no one way to live a good life, and, as more research emerges, trend followers are reporting that the same principle applies to logo design and branding pursuits. Through the Logo Lounge’s 2019 Logo Trend Report, businesses and prospective entrepreneurs can enjoy an immersive look…

Krispy Kreme’s Enormous Times Square Flagship Store Will Have Branded Merchandise, Stadium Seating

Thanks to Krispy Kreme, there will be no summer news slump, as the doughnut company and coffeehouse chain announced yesterday that it will open a gargantuan Times Square flagship store, with a branded merchandise selection that's nearly as appetizing as a fresh hot original glazed. https://twitter.com/krispykreme/status/1138068300569595905 Totally going against the stance from Roman playwright Plautus…

Expo East: Day Two Best-of Roundup

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

Cliff Quicksell's Advice on Staying Relevant

Time, as we all know, is money, and anyone who mismanages any aspect of it can, according to Cliff Quicksell, become “irrelevant in two seconds.” To help business practitioners avoid that distinction, the vice president of affiliate marketing for iPROMOTEu, Wayland, Mass., took to the show floor at PPAI Expo East in Atlantic City to…

‘Your’e’ Not Going to Believe This Taylor Swift Merch Typo

While it seems that all she touches turns to gold and everything she releases goes platinum, even Taylor Swift cannot avoid an occasional brush with imperfection. Since spelling was on our minds last week thanks to the national competition (and given that it's our job), we could not avoid exploring a gaffe that appears on…

Oreo Builds Cookie Printer for Fan Personalization Promo

Certain words will always make our ears prick up, with “Oreo” being among the top elevators. Americans have certainly done our part to make the goodie the top cookie in the world, and we appreciate that other countries have similar devotion to the Mondelez International Inc.-issued product. Australians comprise one such group of diehards, and…

There’s a 'Friends' Themed Café Coming (With a Ton of Branded Merch)

This year is proving a monumental one for NBC television shows that are celebrating impressive anniversaries. Only 17 days ago, we highlighted the baseball-related adulation that “Seinfeld” is receiving as it turns 30, and today brings an opportunity to tout “Friends,” which the fashion retailer Primark is commending for turning 25 via a themed café…

Small N.C. Town Wants to Turn 'State’s Best-Tasting Water' Into Promotional Gold

We can say we're a tad bit envious of the residents of Mount Olive, N.C., whose town manager and mayor are considering promoting their award-winning tap water by filling and branding bottles with it. The small town, population 4,650, is best known for its pickles, but as a repeat "best of" water winner, it's looking at promotional bottled water as its next claim to fame...

MLB Still Hasn’t Solved Its Memorial Day Apparel Problem

While the internet teemed with pieces that aimed to clarify the distinction between Memorial Day and Veterans Day, Jacob Weindling, a staff writer with Paste, and Nick Francona, a former Marine and son of Major League Baseball manager Terry Francona, sought to address the distinction between saying one is going to do something for military…

The Booming Trend of NBA Players Selling Their Own Branded Merchandise

The National Basketball Association (NBA) finds itself at an interesting stage, and not only because it is nearing the conclusion of another riveting season. The business behemoth abounds with performers who, beyond the rewards that their often-exorbitant contracts grant them, are looking for more financial stability acquired through branded merchandise. Given that NBA careers are…

Disney Has a Whole New Line of Avocado Merch

With all of the coverage that Promo Marketing has devoted to Disney, we could understand if other companies were even the slightest bit green with envy. Speaking of that color, we expect businesses to remain some shade of the hue, since it has inspired the mass media and entertainment conglomerate’s latest merchandise line, a seven-item…