Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

FDA Considers Placing Graphic Images on Cigarette Packaging

Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…

Why USPS Pulled a Branded T-shirt From Its Online Store

The U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt's design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence...

Trump Campaign Store Now Selling ‘Fredo’ Chris Cuomo T-shirt

The Trump Campaign is again capitalizing on a promotional product to bolster President Donald Trump's reelection bid, and, like the eponymous straw, this new item is a way for the president to fight back against someone or something that irks him. Just two days after the news took the internet by storm, the Trump Campaign store has made available a Chris Cuomo T-shirt as its next micro-moment funds generator...

Mountain Dew Says Sorry for Michigan Mishap With Special Merch, Labels

After a marketing mistake that saw Mountain Dew include Michigan's Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew's favor, as the company's fast response was enough to win over critics...

Minor League Team’s ‘Typo’ Leads to Fun Name-Change Promotion, Merch

If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a "typo," will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch...

French’s Celebrated National Mustard Day With Promotional Mustard Ice Cream

Summertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…

Post Malone Continues Promotional Dominance With Bud Light Branded Merch Collab

Thanks to his immensely popular catalogue, Post Malone will likely not have to say any “Goodbyes” to the charts for a long time. Courtesy of a collaboration with Bud Light, it does not look as if the 24-year-old will be losing any promotional products clout either. The two are teaming up for a branded merchandise…

Bernie Sanders Latest to Capitalize on Debate Moment With ‘I Wrote the Damn Bill’ Merch

In his second run at the Democratic nomination, Bernie Sanders is heavily touting health care, and an exchange over a Medicare measure at Tuesday's debate saw Sanders bark “I wrote the damn bill” at Ohio representative Timothy Ryan. Mere hours later, Sanders announced a promotional sticker featuring those same words, available to anyone who made a donation to his campaign...

Cincinnati Hospital Giving Newborns ‘Baby Shark’ Branded Onesies for Shark Week

First of all, we have to say that we are vehemently opposed to Shark Week, the Discovery Channel's now-31-year-old homage to the denizens of the deep. That's because we feel they deserve at least a month’s worth of programming and analysis, such is our fascination with them. Thanks to branded onesies distributed through Cincinnati’s Christ…

Trump Campaign Store’s 'Trump Straws' Are Selling Like Crazy

Four-hundred-sixty-two days and change remain until the 2020 U.S. presidential election, and while the Democratic Party looks to thin its quite crowded field, no mystery exists as to who will represent the Republican side. Donald Trump will look to remain the nation’s 45th president, and as he begins his election campaign in earnest, it appears…