Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

Here Are Two Very Cool Stories About Bobbleheads

Thanks to two amazing bobblehead promotions, we feel inclined to unite the sentiments, as an MLB squad and a minor league club announced plans to honor not on-field superstars, but a pair of regular folks with ties to the teams...

Bleacher Report Is Planning a Huge Apparel, Merchandise Expansion

Last week, we reported that Bleacher Report, the digital publisher known for its sports coverage, was becoming a branded apparel company after it announced it would sell merchandise in collaboration with NBA star Dwyane Wade. We meant it kind of jokingly, but it looks like we were more right than we imagined, as the company has now unveiled a plan to offer 600 apparel items and other merchandise by year’s end...

Bloomingdale’s Pulls ‘Fake News’ T-shirt After Complaints

At a time when people can declare themselves outraged when others find even the slightest utterance, seemingly innocuous event or customary product offensive, media members tend to rally to tell of the supposed annoyance and the reactions to it. What if, however, the ones responsible for reporting the news find themselves upset with how they…

The $30,000 Grammys Gift Bag for 2019 Has Some Weird, Wonderful Stuff

We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money...

Bleacher Report Is a Branded Apparel Company Now, Apparently

Since its 2007 inception, Bleacher Report has come to epitomize coverage of the sports and sports culture worlds. But noting which players find themselves on the trading block and who is the biggest prize in the free agent market, among other observations, is not all that the Turner Broadcasting System-owned website should receive praise for…

How Nutella Is Using Custom Merch to Drive People to Its Stores

We admit that we laughed a bit upon learning that today is National Shower With a Friend Day, apparently, but we confess that we revised our shopping lists when reading that it's also World Nutella Day. We know there's always room for Jell-O, but everyone who can should make ample space for the hazelnut spread,…

Tinder Has Its Own Branded T-shirt Collection Now

What would the world be without Tinder? For one thing, the global news cycle would be far less interesting or disturbing, depending on how one chooses to categorize some of the most recent stories involving the six-year-old dating application. With the ultimate commercialized observance, Valentine’s Day, a little more than a week away, the Tinder…

NFL Gets Go-Ahead to Seize Counterfeit Super Bowl Merch in Atlanta

Many people have affectionately come to refer to Atlanta as “Hotlanta,” but the NFL wants to make sure that the modified name refers only to the Georgia city’s temperatures and not the quality of the merchandise sold in conjunction with Super Bowl LIII. Beginning today and lasting through noon on Monday, the league—thanks to a…

'Corporate, Soulless': The Devolution of the Super Bowl Logo

Like the combatants who take part in the Super Bowl, not every logo that represents the Big Game can prove a winner. If you have lately found the Super Bowl logos to be rather nondescript and not befitting of the pageantry involved in the gridiron clash, you're in good company. Todd Radom, who had a…

Oreo's Big New Promotional Campaign Involves Branded Roombas, Tons of Other Merch

While we might never know the origin of the name Oreo, with even the folks at Nabisco unsure over the reasoning behind the designation, we do not need to have that information to appreciate the goodness in each sweet treat. As the world’s favorite cookie, Oreo is preparing to remain the cream (or, in this…

Selling Promotional Pens and Writing Instruments: 3 Things to Consider

Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level...