Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Phone or text: (201) 394-8160.

7 Questions for Optimum Meetings

Regularly scheduled, well-structured management meetings can spell the difference between accomplishments and falling short of goals.

The Tyranny of Incremental Goals

It will soon be budget time and time to set a goal with expected growth in GDP. What is the expectation when we set these goals?

Customer Analysis: Where Do the Profits Come From?

Customer account review is not a new idea, though it is rarely done in a robust, comprehensive way. As businesses emerge from the impact of COVID-19, retaining customers at any cost seems likely and logical. Given the unique challenges of bringing business back, this may be the best time to incorporate the discipline of structured, purposeful account review and analysis...