Any business can use apparel in a promotion. Everyone can appreciate well-designed quality clothing and will want to wear it. Choosing apparel that keeps up with the current fashion trends will further increase the success of the promotion because end-users will be more likely to wear the item. Design is also an important element in an apparel-based promotion. A cool or entertaining image is likely to be more effective when targeted to a young audience while a more elegant or simplistic look will work well with a more mature or conservative target. Applying clever slogans to a shirt may also improve the brand association
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