Larry Cohen

Larry Cohen

Larry Cohen is president and founder of Axis Promotions, a full-service marketing and promotions agency. Since its start, Axis has won countless PPAI Pyramid Awards, earned four consecutive Best Boss titles and been named a Promo Marketing Top 50 Distributor multiple times. Larry has been a PPAI Board member, chaired the North American Leadership Conference and earned various industry honors. He serves on the PromoKitchen Advisory Board and the PeerNet Marketing Committee, and is actively seeking advice on how to improve his golf game.

How We Talk About Promotional Products: Why Language Matters

It’s time to blow up much of the nomenclature that is used by others—and by us—to describe what we do. But certain words keep cropping up, even within the industry. And they’re not the only ones that give us a bad rep. I want people on the outside to understand how creative and impressive everyone involved is. Here are a few terms to reconsider...