Lisa Horn

Lisa Horn

Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Learn what you can do to protect your clients’ brands at qcalliance.org.

Promo Buyers’ Expectations: Can You Meet Their New Demands?

What do promo buyers want? Like really want? That’s the $64,000 question. Since there’s no magic potion to drink so we can hear what others are thinking (that’s only on the silver screen, thankfully), we not only have to listen to what customers are saying, but we also must interpret their often unvocalized expectations. Case…

5 Ways to Complete an Outfit and Get Brands Noticed

When it comes to corporate fashion, accessories give brands another touch point—one that complements garments in a traditional apparel program. For distributors, accessories offer an additional revenue stream that may have been overlooked.

Best Dressed in 2014

Clothing: it's one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. How do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014?

Chef's Choice

Whether your joy of cooking comes from simple flavors or complex gastronomical experimentations, having the right tools is key. Find a recipe for promotional success with the tips below.

Universal Appeal

There's a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They're effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.