Luke Gardner

Luke Gardner

Luke Gardner has worked for Printavo since 2018, embedded in the print industry while telling the stories of the industry’s most unique and interesting businesses. As Printavo’s content creator, Luke has gathered firsthand knowledge of the trends and techniques that the most successful print shops use to get ahead. Based in Chicago, Luke enjoys making pottery, running, skateboarding and collecting great artwork (that just so happens to be printed on T-shirts).
Before You Partner With a Print Shop, Read This

How do you know if a print shop you’re going to partner with is worth trusting? What really matters when you choose a print shop? There’s no secret formula for selecting the best decorating partner, but there are some big red flags to look out for—and some small but important signs of quality...

5 Overpowered Marketing Strategies Your Competitors Don’t Want You to Know

What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business...

The 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses

After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable...

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