Nathaniel Bettinger

Nathaniel Bettinger

Nathaniel “Nate” Bettinger has worked in the promotional industry since 1999 on both the distributor and supplier side. He leads the sales team at Blue Sky Marketing Group and lives outside of Chicago with his loving wife and two amazing young children. He coaches and leads a Boy Scout den, and occasionally you may find he’s unavailable, out riding his motorcycle.

For Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions

In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and...