Nichole Stella

Nichole Stella

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

Come Together

I have written about changing business landscapes in this publication for more than a decade now. During this time, we have experienced a shift in technology that created an “adapt or perish” atmosphere. We also experienced a recession so deep, many didn’t expect our industry could bounce back. But, we did. Today, we face uncertainties…

Building New Business

As I look at Center City Philadelphia from my office window, it is clear something big is happening: Cranes are at work, hoisting materials to new high-rise buildings. From high-value commercial properties, mixed-use developments and hospitals to multi-family housing and luxury condominiums, there is more building and revitalizing going on in this city than in…

Bring Your Playbook

And just like that, many of my current team members and I have been together here at Print+Promo and Promo Marketing for more than a decade. We have grown up together in a sense, celebrating some of life’s major milestones. There have been marriages, babies and other “life stuff”—the good and the bad. I honestly…

Go for the Gold

This weekend marked the start of the 2016 Olympics in Rio de Janeiro. I watched a variety of events and, like the rest of the country, I was in awe of the many young athletes competing their hearts out. The positive energy and sheer desire to win was evident in every competitor—as was the heartbreaking…

Rainmaker Sales

So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Below are solid tips to consider in your hunt for the coveted title…

Looking Forward

Unbelievably, we have entered a new year. 2015 went by so fast that I am still in awe that it is already over. It was such a busy year for the Promo Marketing Media Group. We were not only busy producing our award-winning publications, events, newsletters, online solutions and all the unique custom services we…

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land.

In the Weeds

For those of you unfamiliar with this expression, it means you are crazy-busy and working at a frantic pace. For all of us in the print and promotional products industry, this is the "in the weeds" time of year.

If You Can Dream It, You Can Be It

The ideology of "If you can dream it, you can be it" is something unique to the United States, particularly the latter part of the statement.

Branders Are a Girl's Best Friend

Fifty years ago, on August 5, 1962, American icon Marilyn Monroe died. Her death also marked the birth of one of the strongest celebrity brands in history

The Retail Dollar

In an increasingly online world, retail stores remain as one of the only options to feel an item before you buy, which makes them the perfect promotional product opportunity.

Med Schooled

Two top-notch distributors and their end-buyer partners share their shining health care market case studies. Grab your notebook and a pen, because you're sure to get some ideas.

On The Up and Up

Last month the Dow Jones did something it hasn't done in a very long time—it closed over the 13,000 mark.

Be a Pro

CEO, VPs and senior level management will all tell that the green is where you can see the true colors of the man or woman standing next to you.