Northridge

usinesses are looking for new ways to distinguish their products and services—or simply their names—from the competition. Progressive companies exercise corporate giving and marketing campaigns to increase sales, heighten public goodwill for their company and benefit worthy causes. We in the promotional products industry need to do the same. With this in mind, I believe distributors and suppliers can work together to unite charity and business. This can represent an extraordinary opportunity to increase the supplier’s or distributor’s business and provide an unparalleled opportunity to help non-profits. Cause-related marketing is not a new idea but it is increasingly gaining popularity. This is when an