This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales...
Pat Barry
From a management perspective, we are oddly more optimistic than our sales professionals this year. We are optimistic because there are some real winning industries that have continued to grow despite the pandemic and show no sign of slowing down. We are optimistic because investments in prospecting are now showing results...
If you can get your salespeople sharing insight and behaviors that drive revenue, that is the best professional growth investment you can make for your entire sales team. But how do you get the three very different sales personalities working together to achieve this goal?...
As a salesperson or distributor owner, you have a choice. Do you make a run at filling out the RFP when it could take weeks to complete, but at least have a chance at new business? Or do you walk away from the RFP in the hope that you will continue to obtain maverick spend from your core buyers?...
COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?...
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share...
