Russ Taylor

Russ Taylor

Russ Taylor is CEO and founder of FUSION OF IDEAS, a mobile integrator based in Orange County, Calif., that helps businesses maximize mobility in their organizations through brand experiences, integration logistics and custom app development. Founded in 2003, FUSION OF IDEAS has partnered with some of the world’s top brands to transform their business processes and elevate their brand equity using smart mobility solutions.

February 28, 2020 How Promotional Products Can Create a Powerful Brand Experience for Customers (and Why It Matters)

The promotional products space plays an important role in creating a powerful brand experience. For distributors and suppliers, it’s offering products that carry perceived value to be used by companies for corporate gifting or rewards programs, or at special events. Here are the four main building blocks of creating an exceptional brand experience...