Sharon R. Cole & Cynthia T. Graham

THEY MAKE FUN gifts, bring smiles to people’s faces and might even cause folks to break out in laughter. Games and toys are among a unique class of products in the promotional arena that oftentimes bring great joy to those putting them to use—an effective marketing ploy in itself. But, when distributors find a way to perfectly match games and toys with clients’ images and messages, the joy is spread all around, creating a winning situation for the whole team. That’s exactly the tactic Aerobie, Palo Alto, Calif., employs with its line of high-performance flying discs, rings and boomerangs. National Sales Manager Don Abbott said Aerobie