Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Spotify's Latest Merch Move Is a Win for Artists (and a Bigger Win for Shopify)

Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that make proofreading articles about them a pain. But now, they have another thing in common: They're working together—and it seems like a win for everyone involved...

Josh Allen's Former High School Sold 4,600 Reissued Hoodies, Raised $100K

A few weeks ago, Firebaugh High School reissued an out-of-print hoodie design after Buffalo Bills fans saw star quarterback Josh Allen, a Firebaugh alum, wearing the hoodie before a game. The hoodies, available for a single week pre-sale, were a smash success, with Firebaugh selling 4,600 hoodies and raising $100,000...

Oatly's Latest Apparel Collection Is a Big Step Forward for Sustainable Branded Merch

You might remember Oatly from that weird Super Bowl commercial everybody hated, but the brand wants to be known for more than just oat milk and jingles. It wants to be known as a “sustainability company that happens to make oat milk and merch,” and its latest branded apparel collection is a step toward that goal...

Apparel Costs Likely to Rise as Cotton Prices Surge to Highest Level in 10 Years

Adding to the ever-growing list of pandemic-related supply chain headaches, cotton prices on Monday jumped to $1.05 per pound. That's an 18% increase since Sept. 20 and a 35% increase on the year. It's also the highest price per pound for cotton since November 2011. A combination of factors is driving these price increases...

2021 Top Distributors: How HALO Branded Solutions Took the No. 1 Spot

As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year's list...

2021 Top Distributors: Stats, Trends and Analysis

For many distributors, the coronavirus pandemic has been a mixed bag of challenges and opportunities, ups and downs. That helped shape our newly combined (and expanded) 2021 Top 75 Distributors list. According to our data, the top 75 print and promotional products distributors totaled $6.79 billion in 2020 sales...

Gifting-as-a-Service Startup Sendoso Gets $100M in Series C Funding

Sendoso, another startup in the rapidly growing gifting-as-a-service space, recently landed $100 million in Series C funding. That brings the company's funding total to $152 million, surpassing the totals of Snappy and Alyce, two similar startups that have attracted significant attention from venture capital firms over the last year or so...