Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

2022 Top Distributors: Artcraft's Evolution to Meet Its Future Clients' Needs

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Artcraft CEO and president Judy Zimmerman — No. 32 on our 2022 list — about the company's recent investments,…

2022 Top Distributors: How HALO's Rebrand Helped them Top Their Huge 2021

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company's rebrand, and how it's contributed to their…

Platforms, Product Mix and More: Answering Common Online Store Questions

Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common questions about online stores...

Liquid Death Sells Out of Branded 'Powerbriefs' Fitness Underwear, VHS Tape

Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a "very serious part" of the company's business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an '80s-style workout video featuring comedian Bert Kreischer...

The Ultimate Guide to Social Media for Promo Businesses (Volume 2)

We asked six industry experts with proven track records of social media success to share their best tips for six major social platforms. We assembled these into a cheat sheet for each channel. It’s all the info you need, all in one place, so you can take the panic out of posting and be your best self online. Welcome to the Ultimate Guide to Social Media...