Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

The $2 Trillion Coronavirus Stimulus Package: Provisions for Independent Contractors and Other Key Details for the Promo Industry

The Senate on Wednesday passed the record-shattering $2 trillion coronavirus stimulus package aimed at rescuing the foundering U.S. economy. The bill is expected to pass the House on Friday. We looked through the full text of the bill and consulted various online sources to see how the legislation applies to the promotional products industry. Here are some key details...

Selling Promo During a Crisis: Doing Your Job When Things Get Weird

With everything going on right now, sales calls feel uncomfortable at best, tone deaf at worst. But promo professionals have businesses to run. How do you balance giving your customers the space they need while still doing your job? There’s no single answer that works for everyone, but here are some ideas...

Salt Lake City 5.7 Magnitude Earthquake Disrupts Utah Promo Businesses

Early Wednesday, a 5.7 magnitude earthquake shook Salt Lake City and surrounding areas, knocking out power and forcing the city's airport to close. While there were no reports of injuries as of 12:30 p.m. eastern, the earthquake caused disruptions for promo businesses in the area...

Someone Please Send Us These Sold-Out In-N-Out Burger Shoes

In-N-Out released a new pair of shoes in its online store. They're white slip-ons in the style of classic Vans, and they're decorated in the same red squiggly stripes and palm trees pattern as In-N-Out's drink cups. They are extremely cool, but there's a problem: They sold out almost instantly...

How Promotional Water Bottles Became the Real Stars of 'Love Island' (Britain's Version of 'Bachelor in Paradise')

If you're not from Britain, you probably aren't familiar with 'Love Island,' the U.K.'s favorite reality dating show. It's basically the cross-the-pond version of "Bachelor in Paradise," where sexy young singles in an even sexier exotic locale compete for each other's hearts (and a substantial cash reward). Unlike "Paradise," though, the real stars of "Love Island" are the promotional water bottles...

Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too...

Liz Haesler Leads PCNA Into the Sustainable Products Future

Of the many notable statistics in PPAI’s 2019 Consumer Study, here’s one that really stands out: The percentage of consumers who value sustainability consistently rises with each successive generation. Just 8 percent of boomers and 10 percent of Gen Xers said they care about sustainable promotional products, but the…