Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

The Price Buyers

Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...

Style Trends, Popular Features and Selling Tips in Promotional Uniforms

While your average uniform-buyer might not have the budget or cultural cachet of a Delta Air Lines or Golden State Warriors, there’s enormous opportunity in this product category. For every NBA franchise, there’s a thousand local sports leagues. For every Starbucks, there’s a hundred small coffee shops. You get the idea...

Spotlight: Amerifoam's Lisa Bascom on Leadership, Running a Family Business, Community Work and Local Stardom

Lisa Bascom has a secret identity. By day, she’s president and owner of Brooklyn Products International Inc., parent company of AmeriFoam - The House of Foam, the promotional products supplier based in Brooklyn, Mich. But by night, she’s a superhero, a real-life Doctor Strange with the ability to stop and manipulate time. That’s the only possible explanation for Bascom’s remarkable and diverse list of professional and personal accomplishments, anyway...

Spotlight: Inside an Iconic Promo Industry Brand's Logo Redesign and Refresh

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that's the situation BIC Graphic found itself in...

Five of Our 2019 Fastest-Growing Distributors on How They Grew, Top Business Tips

There's no such thing as too much advice on how to grow your business—especially when it comes from companies that have walked the walk. So, we asked a few standout promo distributors from our Fastest-Growing list for two things: 1) the story behind their success and 2) their top tip for other distributors looking to grow. Below, in their own words, they gave us the details...