Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too...

Liz Haesler Leads PCNA Into the Sustainable Products Future

Of the many notable statistics in PPAI’s 2019 Consumer Study, here’s one that really stands out: The percentage of consumers who value sustainability consistently rises with each successive generation. Just 8 percent of boomers and 10 percent of Gen Xers said they care about sustainable promotional products, but the…

The Price Buyers

Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...

Style Trends, Popular Features and Selling Tips in Promotional Uniforms

While your average uniform-buyer might not have the budget or cultural cachet of a Delta Air Lines or Golden State Warriors, there’s enormous opportunity in this product category. For every NBA franchise, there’s a thousand local sports leagues. For every Starbucks, there’s a hundred small coffee shops. You get the idea...

Spotlight: Amerifoam's Lisa Bascom on Leadership, Running a Family Business, Community Work and Local Stardom

Lisa Bascom has a secret identity. By day, she’s president and owner of Brooklyn Products International Inc., parent company of AmeriFoam - The House of Foam, the promotional products supplier based in Brooklyn, Mich. But by night, she’s a superhero, a real-life Doctor Strange with the ability to stop and manipulate time. That’s the only possible explanation for Bascom’s remarkable and diverse list of professional and personal accomplishments, anyway...

Spotlight: Inside an Iconic Promo Industry Brand's Logo Redesign and Refresh

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that's the situation BIC Graphic found itself in...