Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

An Industry Veteran Wrote the Book (Literally) on How Promo Businesses Are Finding Purpose, Doing Good and Getting More Business

In the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read...

The Indianapolis Colts' Rookie-Sensation Kicker Is Already a Branded Merchandise Wizard

Rodrigo Blankenship has recognized the incredible branding potential of his signature look, leaning fully into his status as the NFL's No. 1 Top Bespectacled Kicker. Just a few months into his rookie season, "Hot Rod" already has his own branded merchandise store (tagline: "Respect the Specs") filled with a whole bunch of clever designs...

We Now Have Definitive Proof That Even Mariah Carey Loves Promotional Products

Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey's "All I Want For Christmas Is You" on repeat, getting properly festive for the holiday season. There's one person, though, who probably won't be participating in this most beloved of annual traditions: Mariah Carey herself. That's because...

Over It? Revisiting the Promo Industry's Overruns Debate

Overruns have long been a standard part of doing business in the promo industry, but not everyone is on board. We talked to distributors and suppliers to learn the reasons behind overruns, identify strategies for dealing with them and attempt to settle a surprisingly philosophical question they pose. Plus, we ask if the economic fallout from the pandemic rekindled the debate...