Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

New Era’s Short-Lived ‘Local Market’ MLB Caps Were a Total Disaster

On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went ... poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?...

2021 State of the Industry Report: The Latest on Promotional Apparel

As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel...

Visstun Will Move Out of Promo Industry to Focus on Food Packaging Division

Visstun announced last week that it will move out of the promo industry to focus on its food packaging division. In an email sent to distributors, the supplier said it is still operating and will be available to handle projects, but is "no longer seeking to actively grow in the promotional market." Digispec and CounterPoint will continue operating as normal...

2021 State of the Industry Report: The Economic, Legislative and Market Factors Shaping Print and Promo a Year Into the Pandemic

Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts...