Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Inside an Iconic Promo Industry Brand's Logo Redesign and Refresh

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that's the situation BIC Graphic found itself in...

Five of Our 2019 Fastest-Growing Distributors on How They Grew, Top Business Tips

There's no such thing as too much advice on how to grow your business—especially when it comes from companies that have walked the walk. So, we asked a few standout promo distributors from our Fastest-Growing list for two things: 1) the story behind their success and 2) their top tip for other distributors looking to grow. Below, in their own words, they gave us the details...

2019 Top Distributors List: Stats, Trends and Analysis

This year, we compiled the industry's Top 65 distributors by sales volume, collected more information on each distributor company and added a Top 30 Fastest Growing Distributors list, 
opening the door for companies of all sizes to showcase their sales success. Here are some of the stats and trends we saw...

Product Trends From Day One of PPAI Expo East

Yesterday, we took to the show floor for the first day of PPAI Expo East in Atlantic City. Though the show floor covers less ground than its Vegas counterpart, there's plenty to see from a variety of suppliers. These shows are always a great way to gauge what trends are developing in the promotional space,…

One Promo Supplier's Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)

On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look...

Why Charles River Apparel Went on an East Coast Customer Road Trip (in a Mini Cooper!)

These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...

Chobani's Kids Branded Merch Giveaway Is a Smash Hit

Guys, we have an urgent breaking news announcement: Yogurt is ... cool now? That's if Chobani's latest promotion is any indication, at least. In support of Chobani Gimmies, its new product line for kids, the yogurt brand launched a multi-channel marketing campaign that centered on a branded merch giveaway...