Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Vistaprint CEO to Step Down After 'Disappointing' Second Quarter for Cimpress

Cimpress released its second-quarter earnings report yesterday, and it's a doozy. In a surprising move, the company will part with Vistaprint CEO Trynka Shineman after Vistaprint posted revenue growth of just 1 percent, while overall Cimpress revenue grew 8 percent, down from 32 percent in the second quarter of 2018. Robert Keane, Cimpress CEO, will serve as interim CEO for Vistaprint while the company looks for a replacement...

4 Customer Engagement Strategies That Add Value

It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing...

How to Compete With Big Online Promo Distributors: Don't

How's a small or independent distributor supposed to compete with Amazon and the mega online promo distributors? It's a question we hear a lot, especially as those large distributors grab more and more of the market share. But there might be a simple answer: Don't even try...

OK, These Adidas World Series Merch Vending Machines Were Freakin' Awesome

The World Series is over, with the Boston Red Sox cruising to a 4-1 series win over the Los Angeles Dodgers. But, honestly, who cares, because we need to talk about the digital vending machines Adidas used to dispense piles of branded World Series merchandise and promote a new line of shoes...

The Best Comments From This Wall Street Journal Op-Ed on MLB's 'Ugly Sweatshirt Crisis'

Earlier this week, the Wall Street Journal ran an op-ed taking a (presumably) tongue-in-cheek shot at Major League Baseball's playoff hoodies. These are the ones—adorned with each team's postseason slogan and logo and various MLB branding—that players wear in the dugout, because October baseball is a frigid, hellish nightmare that serves only to remind us…

2018 Top 50 Promotional Products Suppliers: Stats, Trends and Analysis

If things were looking good for distributors in 2017, they were even better for promotional products suppliers. While our Top 50 distributors totaled just over $5 billion in promotional products sales last year, the 2018 Top 50 Suppliers totaled $5.3 billion, besting their $4.6 billion 2016 total by a full $690 million (a 14.9 percent increase)...

This Is the Best Story About a Promotional Banner You Will Read All Year

Have you ever seen "The Town," the 2010 crime thriller that's set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it's about a promotional banner and it involves significantly less Ben Affleck...

Amazon's Surging B2B Marketplace Will Top $10 Billion in Sales This Year

Amazon Business, the e-commerce titan's B2B marketplace for everything from staplers to suspenders, launched in 2015, replacing a previous iteration of the service known as Amazon Supply. That first year, Amazon Business generated a tidy $1 billion in sales. Just three years later, it's already set to top $10 billion...

Inc. 5000 Roundup: PopSockets Grows 71,000%, Several Promo Companies Make List

Inc. recently released the latest installment of its Inc. 5000, the always highly anticipated list of America's fastest-growing companies. SwanLeap, a company that provides software for the logistics industry, topped the list with an eye-popping 75,661 percent three-year growth, but that's not why we're here. We're here to talk about the promo connections...