Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Even Crypto and NFT Brands Are Using Real Branded Merchandise

If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it. Bored Ape Yacht Club, for example, has a full online store stocked with...

4imprint Expects to Hit $1 Billion in Revenue This Year

It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company's order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%...

Good Company With John Morris, Episode 2: Being a Solutions Provider

In part two, John dives into the story behind Club Colors and what they do. Throughout the discussion, he talks about being a full-service brand management provider and what that means. He also takes it one step further, talking about the benefits of being that provider for clients and the thrill of creating an individual experience for each one...

5 Big Issues Impacting the Print and Promo Industry in 2022

Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022...

Promotional Product Prices Are Way Up for 2022—Now What?

Product prices are up across the board for 2022—in some cases greatly so. For some product categories, like tech and outdoor products, prices are still rising. How can distributors protect their margins while keeping customers from leaving for the lowest bidder?...

4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses

If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones...

Former Competitors InkSoft and Printavo Acquired in Private Equity Deal

InkSoft and Printavo, a pair of cloud-based software providers for the decorated apparel and promotional products industries, were acquired yesterday by PSG and Blue Star Innovation Partners, both private equity firms. Former competitors, InkSoft and Printavo offer similar services. Terms of the deal were not disclosed...

NFL Taps Four LA-Based Streetwear Brands to Design Super Bowl Apparel Capsules

Super Bowl LVI is this weekend, and the NFL is paying homage to Los Angeles, the game's host city, in the most fitting way possible. No, the league isn't staging a three-hour traffic jam on the 101. But it is working with four LA streetwear brands to release limited-edition apparel and merchandise capsules celebrating the city and the game...