Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

Expo East: Day Two Best-of Roundup

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

Cliff Quicksell's Advice on Staying Relevant

Time, as we all know, is money, and anyone who mismanages any aspect of it can, according to Cliff Quicksell, become “irrelevant in two seconds.” To help business practitioners avoid that distinction, the vice president of affiliate marketing for iPROMOTEu, Wayland, Mass., took to the show floor at PPAI Expo East in Atlantic City to…

K-Swiss Has a 'Clueless' Branded Shoe Collection and We're Totally Buggin'

K-Swiss, the athletic sneaker brand popular in the '90s (bonus points for anyone that remembers these—thanks, dad) but very much still around, recently announced a very on-trend and chic collection, which dropped last week. It’s a “Clueless” branded shoe collection. Yes, this is really happening. And yes, there is lots of plaid...

H&M and Netflix Combine for 'Stranger Things' Branded Apparel Collection (With Demogorgon All-Over Prints!)

Thankfully, we only have to wait until July 4 until season three of "Stranger Things" drops, and if it’s anything like the last two, we’ll probably binge the whole thing in less than 48 hours. But, to tide us over until the release, H&M and Netflix have collaborated on a summery, branded “Stranger Things” collection, releasing in stores and online on May 23. Yes, there are Demogorgon all-over prints...

The 2019 Promo Apparel Style Guide

We asked the top promo apparel suppliers in just about every category—activewear, business attire, uniforms, socks, caps, everyday casual wear, etc.—for the big trends to look out for, decoration tips to consider, style predictions and so much more. Then, we put together all their answers in this handy promotional apparel roundup: the 2019 Style Guide...

Post Malone Is Back With Some Camo Branded Crocs

If you’ve been keeping up with our latest news on Crocs, you’d know that Post Malone has already released two special editions that sold out in a matter of minutes. Remember that "Damn Daniel" meme? We almost wish that someone would create a parody video about Posty and his Crocs, because he's back at it…

Starbucks' Color-Changing Branded Cups Keep Selling Out

Last we heard from Starbucks, the coffee and sugary drinks giant updated its rewards program to allow members to snag free merch when they save up enough points. This week, Starbucks was back in the news for merch, this time for its new eco-friendly, color-changing branded cups that are so popular, stores are struggling to keep them in stock...

Quick LinkedIn Tips for Promotional Products Businesses

LinkedIn bills itself as “the world’s largest professional network with more than 562 million users in more than 200 countries and territories worldwide,” and as such, it’s a good place to find people and build business relationships...

Taylor Swift Promotes New Song, Merch Line by Wearing Taylor Swift Merch

Taylor Swift is back with a new song, “Me!,” released on Friday to officially kick off the wait for her seventh album. Prior to the drop, fans had been curious to know what Swift was up to, especially since her Instagram page had been hinting at something big happening April 26. The pop singer was…

Quick Facebook Tips for Promotional Products Businesses

Facebook is a great tool 
to connect with friends and family you haven’t seen in a while (or to remind you about upcoming birthdays). But, if you’re not using it for your business, you might be missing out on a great opportunity...

Quick Twitter Tips for Promotional Products Businesses


Twitter is one of the top social media platforms based on active 
users. While not all 326 million of them are going to be relevant 
to your business, the numbers put into context the kind of 
reach and impact Twitter can have for businesses...

Quick Instagram Tips for Promotional Products Businesses

We previously covered Instagram with an in-depth look at how 
the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Here are a couple more tips for getting the most out of the mega-popular platform...

Ariana Grande's Limited-Edition NASA Merch Was a Hit at Coachella

If you were too busy checking out all of the cool Coachella pics popping up on your Instagram feed, then you probably missed the news that Ariana Grande debuted a limited-edition, eight-piece, NASA-themed Coachella merch collection. It includes pieces like T-shirts, sweatshirts and a pair of glasses, and fans of Grande’s newest album will be happy to hear it features elements from her song “NASA” throughout...