Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

Zara's Expanded Custom Embroidery Line Shows Consumers Want Personalization

Back in March, we covered the story on one of the world's largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online...

The 3 Coolest Features in Nike's New SpongeBob SquarePants Branded Shoes

Branded shoe collaborations have been popping up everywhere, and we’re really not mad about it. So far, each one has had its share of cool design elements behind it. Today, we’re covering the Kyrie Irving and SpongeBob SquarePants collection from Nike, and there are some fun features and other reasons that these branded shoes will be flying off the shelves on August 10...

You Won’t Believe What This New York-based Designer Creates Out Of Vintage Luxury Bags

If you’ve ever been curious about what happens to vintage luxury bags after they go “out of style” or are forgotten about, this one New York-based designer has the answers. The artist and designer, Sarah Coleman, buys vintage bags and takes them apart to reupholster and redesign everyday items like folding chairs. These common products can be so simple—and seen everywhere from graduation parties to office meetings—but for Coleman, this is her creative approach to constructing something completely unique like the LV folding chairs.

Zappos Collaborated With Birkenstock For a Limited-Edition Anniversary Sandal, And You Have to Check Out This Sweet Packaging

The month of July comes with a lot of celebrations—you have July 4th and, of course, all of the additional weekend barbecues—and the shoe retailer, Zappos, is adding to the celebration by releasing a surprise for all comfortable shoe-lovers. Zappos hit its 20th anniversary this year, and to celebrate, the company released a pair of limited-edition sandals (there's only 225 pairs available) in collaboration with the popular shoe manufacturer, Birkenstock. The idea behind the sandals is original, but there are a few notable elements about the packaging to point out, too.

Adidas' AriZona Branded Shoes Look Like Iced Tea Bottles (But the Best Part Is the Price)

We’ve covered lots of branded sneaker collaborations, like the K-Swiss collection for “Clueless” and the Vans and Harry Potter collection. This time, Adidas and AriZona Iced Tea—you know, the $0.99 cans you get from your local deli—are releasing four pairs of branded sneakers, inspired by the bottles. And wait until you see the price!...

You Have to See the Printing Tech Behind This Beverage Startup

While scrolling through Instagram, I came across an ad that that was actually worth stopping and checking out: Smart Cups. The product looks like a typical plastic cup, but the company uses a specialized technique to print the hexagon-shaped flavoring directly in the bottom of the cup. Just add water, and...

Rihanna Is Selling a $230 T-shirt Specifically to Troll Fans

Let’s be honest, is there anything Rihanna can’t do? Over the years, the superstar has had a number of roles besides pop star. Those other interests have maybe put her recording career on the back burner, and fans have been asking her nonstop to release new music. RiRi, apparently, is getting tired of the questions, and has now taken to trolling her fans through social media with a $230 T-shirt...

Expo East: Day Two Best-of Roundup

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

Cliff Quicksell's Advice on Staying Relevant

Time, as we all know, is money, and anyone who mismanages any aspect of it can, according to Cliff Quicksell, become “irrelevant in two seconds.” To help business practitioners avoid that distinction, the vice president of affiliate marketing for iPROMOTEu, Wayland, Mass., took to the show floor at PPAI Expo East in Atlantic City to…

K-Swiss Has a 'Clueless' Branded Shoe Collection and We're Totally Buggin'

K-Swiss, the athletic sneaker brand popular in the '90s (bonus points for anyone that remembers these—thanks, dad) but very much still around, recently announced a very on-trend and chic collection, which dropped last week. It’s a “Clueless” branded shoe collection. Yes, this is really happening. And yes, there is lots of plaid...

H&M and Netflix Combine for 'Stranger Things' Branded Apparel Collection (With Demogorgon All-Over Prints!)

Thankfully, we only have to wait until July 4 until season three of "Stranger Things" drops, and if it’s anything like the last two, we’ll probably binge the whole thing in less than 48 hours. But, to tide us over until the release, H&M and Netflix have collaborated on a summery, branded “Stranger Things” collection, releasing in stores and online on May 23. Yes, there are Demogorgon all-over prints...

The 2019 Promo Apparel Style Guide

We asked the top promo apparel suppliers in just about every category—activewear, business attire, uniforms, socks, caps, everyday casual wear, etc.—for the big trends to look out for, decoration tips to consider, style predictions and so much more. Then, we put together all their answers in this handy promotional apparel roundup: the 2019 Style Guide...