Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

Ariana Grande's Fun Valentine's Day Merch Was Very On-Brand

Ariana Grande released a line of Valentine's Day merch that is very on-brand. The collection features pieces like sweatshirts, dad hats, long-sleeve T-shirts, shot glasses and more, all in Valentine's Day colors and all cleverly tied in with lyrics and song titles from her newest album...

Why Evian Got a Streetwear Icon to Help Design Its New Branded, Reusable Water Bottle

Evian, the bottled water company, teamed up with streetwear designer Virgil Abloh and filtration company Soma to create a limited-edition, reusable water bottle. The whole launch has some interesting implications for promo, as it indicates water bottles have the potential to reach must-have territory as fashion accessories...

Warby Parker's 'Virtual Try-On' Feature Uses Augmented Reality, Is Extremely Cool

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we're being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool...

9 Promotional Products Sales Prospecting Tips

Prospecting is a necessity for any promo business, but it definitely has its ups and downs. It can occasionally feel like all your hard work just isn’t cutting it. In a world of competition, standing out against other businesses can be one of the most challenging aspects. Distributors have to constantly think about what will grab the attention of potential clients. Strategies that worked in the past might not necessarily work today. Whatever your approach may be, the good news is that there are ways to make prospecting go more smoothly...

Chris Jenkin on Getting People to Your Website, Marketing Your Promo Business Online

Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they're all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you...

2019's Weirdest Style Trend Is This Enormous, Person-Sized Backpack

Japanese company CWF released this 'Backpacker’s Closet' backpack on the Plywood website (it was available in three colors), and according to The New York Post, it’s listed at around $240. At least you're getting what you pay for, here: a whole lotta backpack...

Post Malone's Second Custom Crocs Collaboration Sells Out in Minutes

If there’s one key takeaway from Post Malone’s first collab with Crocs, it’s that his fans support any and all fashion choices the rapper puts out there. The 23-year-old artist launched his second collaboration with the shoe company last week, and the bright yellow clogs flew off the shelves, selling out in minutes...

Beyoncé's 2018 Holiday Collection Proves She's Still Queen of Branded Merch

The Holidayoncé collection includes items like hoodies and crewneck sweatshirts, joggers, cropped and full-length tees, a knit scarf, a tote, mugs and—quite possibly our favorite items—the new ornaments and wrapping paper with symbols from Beyoncé's crest. Here are our favorites...

This Holiday Apparel Collection for Dogs Is Bound to Make You Laugh

We’ve mentioned before that pet products are a fun and underutilized niche in the promotional products industry, but this retail brand's clothing line definitely opened the door to new possibilities with its parody graphic tees. Who knows? Maybe in the future we'll see more creative designs and phrases on promotional pet products...

Tech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?

To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that's worth keeping an eye on for promo: tech integration...

Post Malone Has His Own Branded Crocs (With Custom Charms) and They Sold Out Immediately

When rapper Post Malone announced a new collaboration last week, we naturally assumed it would be music-related. To our surprise, the famous artist, popular for songs like "Rockstar," "Congratulations," "Better Now" and others, had actually partnered with Crocs to create the Post Malone x Crocs Dimitri Clog, complete with a variety of charms. And Crocs are making a comeback, too...

Jonah Hill Made a Shirt for His New Movie 'Mid90s' and It Sold Out Within Hours

This past week, Jonah Hill and film studio A24 not only released a movie that critics are raving about, but also created a long-sleeve shirt inspired by the film. What’s even more impressive than the film's positive reviews? The shirt sold out within hours. And there are a couple very cool design elements to discuss...

Snack on These Six Tips for Selling Food Promotions

We all have our own preferences, especially when it comes to food. While some of us like the salty side of the food spectrum, others need a sugary fix to get them through the morning, meeting or wherever the day ultimately takes…

This New, Limited-Edition NSYNC Merch Collection Includes a 'Bye Bye Bye' Doormat

Last week, NSYNC announced the launch of its latest merchandise collection in partnership with Epic Rights. While the iconic boy band might have split up in the early 2000s, its music (and throwback photos complete with the frosted tips hairstyle) will live on forever. But fans looking to expand their NSYNC memorabilia collections better order soon. There’s only three days left until the limited-edition collection goes bye, bye, bye...