Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

Ariana Grande's Limited-Edition NASA Merch Was a Hit at Coachella

If you were too busy checking out all of the cool Coachella pics popping up on your Instagram feed, then you probably missed the news that Ariana Grande debuted a limited-edition, eight-piece, NASA-themed Coachella merch collection. It includes pieces like T-shirts, sweatshirts and a pair of glasses, and fans of Grande’s newest album will be happy to hear it features elements from her song “NASA” throughout...

Kylie Jenner Teams With Adidas for Apparel Collection Inspired by Her Makeup Line

Kylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn't feature any of her lip kit branding—it's more of a "theme" playing off the colors—it's still doing some heavy lifting to promote her make-up line and her own personal brand...

HBO, Adidas Partner for Slick Limited-Edition Game of Thrones Sneakers

Spring is right around the corner, but winter is coming as Game of Thrones nears its season-eight premier date on April 14. In the meantime, HBO has a new surprise for anyone looking to get their hands on anything and everything GoT-related. The network collaborated with Adidas for six limited-edition Game of Thrones Ultraboost 4.0s...

This $1,790 Fashion Bag Has a Pretty Cool Idea for Promotional Tote Design

If you’re familiar with Balenciaga, you’ll know the brand isn’t shy about putting out some questionable and expensive items. Who could forget those high-fashion platform Crocs? We definitely didn't, and we weren’t surprised when the luxury brand released yet another exorbitantly priced item. But this time, it features some cool design elements...

Billie Eilish's 72-Hour Merch Line Was a Lesson In Kitschy Cool Design

Billie Eilish, the 17-year-old pop phenom famous for hit songs "Ocean Eyes" and "Bellyache," released a merch line to promote her upcoming album, "When We All Fall Asleep, Where Do We Go." The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product...

Ariana Grande's Fun Valentine's Day Merch Was Very On-Brand

Ariana Grande released a line of Valentine's Day merch that is very on-brand. The collection features pieces like sweatshirts, dad hats, long-sleeve T-shirts, shot glasses and more, all in Valentine's Day colors and all cleverly tied in with lyrics and song titles from her newest album...

Why Evian Got a Streetwear Icon to Help Design Its New Branded, Reusable Water Bottle

Evian, the bottled water company, teamed up with streetwear designer Virgil Abloh and filtration company Soma to create a limited-edition, reusable water bottle. The whole launch has some interesting implications for promo, as it indicates water bottles have the potential to reach must-have territory as fashion accessories...

Warby Parker's 'Virtual Try-On' Feature Uses Augmented Reality, Is Extremely Cool

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we're being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool...

9 Promotional Products Sales Prospecting Tips

Prospecting is a necessity for any promo business, but it definitely has its ups and downs. It can occasionally feel like all your hard work just isn’t cutting it. In a world of competition, standing out against other businesses can be one of the most challenging aspects. Distributors have to constantly think about what will grab the attention of potential clients. Strategies that worked in the past might not necessarily work today. Whatever your approach may be, the good news is that there are ways to make prospecting go more smoothly...

Chris Jenkin on Getting People to Your Website, Marketing Your Promo Business Online

Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they're all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you...

2019's Weirdest Style Trend Is This Enormous, Person-Sized Backpack

Japanese company CWF released this 'Backpacker’s Closet' backpack on the Plywood website (it was available in three colors), and according to The New York Post, it’s listed at around $240. At least you're getting what you pay for, here: a whole lotta backpack...