Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

5 Ways to Crush Your Client and Prospect Zoom Calls

By now, salespeople have picked up a few tricks to make virtual interactions successful. Still, there are always lessons to learn. Here, three distributors discuss how COVID-19 has impacted their businesses and share their best tips for overcoming obstacles and making connections remotely...

Fitness, Health and Wellness: Promotional Products Trends for 2021

Last year went a lot differently than planned, but one thing we can count on is that a new year brings new goals. As we get into 2021, let’s look back at some of the major fitness, health and wellness trends we saw last year and consider how those will apply in the promotional products space...

A Few Things to Keep In Mind for Last-Minute Holiday Promo Orders

Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there's going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable...

4 Things to Know About Selling Promo to Different Age Demographics

With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best...

Starbucks Goes Extra Spooky for Halloween Merch Collection

This season, Starbucks launched a few different Halloween drinkware options—like tumblers for cold drinks and regular mugs for warmer beverages—and if you’ve been keeping up with our previous Starbucks merch coverage, you’ll know just how hard it is to find these items in-store. Here are a couple of highlights from the collection...

Promotional Jackets and Outerwear: Trends to Watch in a Changing Market

The pandemic is still going strong, which means people are going to start needing outerwear and jackets if they want to stay outdoors in the colder months. With that in mind, we caught up with three industry outerwear experts about what styles to look out for this year, what’s changed in the market and what to know about promotional outerwear and jackets...

12 Fourth-Quarter Promo Product Ideas (and Two Things to Know About This Q4)

With the fourth quarter upon us, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales...

Starbucks Has a New Line of Back to School Inspired Merch (With Some Great Designs)

Back to school season is here! While it may look a lot different this school year with classes being held virtually, in-person or a mix of both, students and teachers will still be purchasing some of the usual back to school essentials. To add to the mix, Starbucks just released a line of cups and merch inspired by school supplies...

Discovery Is Going All Out on Branded Merch for Shark Week

It’s almost August, which means one thing: Shark Week! There are 11 days—and a few hours—until the kickoff, but who’s counting? (Hint: definitely us.) Discovery is also hosting a giveaway where eight winners will receive some wicked Shark Week branded merch, including a Yeti cooler and an outdoor wagon...