Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do. Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website:, email:, on LinkedIn, or on Twitter @sumgould.

How to Best Use Direct Mail Marketing During COVID-19

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

6 Direct Mail Messaging Strategies That Work

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? How can you improve your message to increase your results?...