Target Graphics

Selling four-color process imprinting on T-shirts can be a daunting task for distributors. But, using smart strategies can yield strong results. Focus on the marketing goals of clients. Offer them attractive imprints that match their Web site or television and magazine advertisements, and they will develop a truly integrated campaign. If a magazine has a circulation of 100,000, and the price of an ad is $5,000, you can divide the cost by the number of impressions to see the cost is $0.05 per impression. Contrast that with 500 T-shirts costing a total of $3,000. Divide that by 250,000 impressions, given the repeat use and