The Promo Biz Coach

The Promo Biz Coach
Lost a Big Promo Products Account? 7 Tips to Win More Sales

As a business coach for the promotional products industry I hear lots of challenges that promotional sales professionals are facing. Here's a recent dilemma that a new coaching client came to me with. Perhaps you can relate.

Know Your Customer...

Having a thorough understanding of your customer's needs will help you better meet their needs, sell smarter and increase your revenues.

Do Women in Promotional Products Sales Have a Selling Advantage?

Last week I had the pleasure of presenting at PROMOTIONS EAST in Atlantic City. One of the sessions I facilitated was "The Women's Selling Advantage." I believe women have several distinct advantages that put them in an enviable position in the promotional products industry.

The Real Differentiator

Are you concerned about all the competition for your business these days (and who isn't)? Are you worried your clients may "jump ship" if they find a competitor with a lower price? Here's how you can stand out and get more sales without cutting your price.

5 Rules

Last week Chris Matthews gave a passionate commencement speech at Temple University in Philadelphia, "5 Rules for Life." Here are Matthews' five rules and my selling smarter take on them.

Get More Sales Without Cold Calls...

This may be contrary to what many in our industry have been trained to do, but I don't believe cold calls are an effective prospecting strategy.

Are You Hiding Behind Your Computer?

If you're anything like I am, some days you feel chained to your desk and computer. There just seems to be a never-ending stream of e-mails to answer, phone calls to catch up on and social media to post.