Tom Higgins

Tom Higgins

Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.

Don't Get Fleeced: Selling Promotional Fleece and Fall Apparel

While many people love summer for the reason that it allows them to wear light, freeing apparel such as T-shirts, tank tops and swimsuits, it’s no secret that the best season for style is fall. Seriously, what’s better than putting on a comfy fleece and a pair of sweatpants to go for a nice walk…

Bleacher Report's New E-commerce Collection Is a Masterclass in Branded Merchandise

In the weekend before the 2018 FIFA World Cup Final, Bleacher Report launched a capsule collection of soccer jerseys—Hip Hop x World Cup—designed in collaboration with rappers including Black Thought, Vince Staples, 21 Savage, Vic Mensa and Smokepurpp. The jerseys, which were created to reference the local roots of each artist, were priced at $80 a piece, and sold out in a mere three days...

As 2020 Nears, Promotional Spending for Trump Reelection Bid Heats Up

Per the Huffington Post, the Trump Make America Great Again Committee, which sells Trump-branded merchandise and hats bearing campaign slogans, raised $10.2M during the second quarter alone. Out of this, the group has spent at least $600,000 to manufacture branded hats, T-shirts, towels and commemorative coins, to name only a few items...

Keep Calm and Sell On: How Those Insanely Specific Custom T-shirts You See on Facebook Get Made

Chances are, you've been on Facebook or another social media platform and seen a strangely specific, targeted advertisement for a T-shirt that bears a phrase like "Dads who are born in July and love eating ketchup rule!" If you haven't, well, count yourself lucky, but if you're familiar with these bizarre items, then you might be interested to know how they work...

Taco Bell Releases Wedding-Themed Branded Merchandise Collection

The wedding collection includes a matching T-shirt and tank top set ($20 each), which feature the words “Mr.” and “Mrs.” respectively, making them a plain, if not inventive, alternative to your typical tuxedo and dress. Also featured is a Sauce Packet Bowtie and Sauce Packet Garter, which are both emblazoned with a hot-sauce-packet-inspired design, and also go for $20 a pop...

Traffickers Use Fake World Cup Trophies, Apparel to Smuggle Drugs

On June 22, 14 shirts designed to look like the Colombian national team's uniform were seized by police at the international airport in Bogotá. These weren't just normal jerseys, however, as authorities discovered that traffickers had dissolved approximately five kilograms of liquid cocaine into the shirts...

Amazon to Create an Armada of Small Delivery Companies In Move With Promo Implications

In move with potential implications for the promo industry, Amazon has announced that it is recruiting hundreds of entrepreneurs to start their own businesses delivering Amazon packages. In the press release, the company claims that the opportunity will allow new small-business owners to hire tens of thousands of delivery drivers across the U.S. In addition,…

Elon Musk, Farting Unicorns and Copyright Law: A Promo Story

As of Wednesday, the image was still being used in Tesla’s cars. Edwards reportedly intends to continue with his efforts to reach out to Musk, though no lawsuit has yet been filed. For him, it’s all about making sure that artists get paid for their work, especially in cases where corporations insist on using their designs without permission...

Bobblehead for Phillips'-Brand Laxatives Leads to Lawsuit for Bayer

The lawsuit, which was filed by lawyer Steven Mintz in Manhattan Supreme Court, seeks $500,000 from Bayer for the reason that, according to the filing, the company “unilaterally continued to use the commercials on its website without plaintiff's consent or permission through April 20, 2018...”

Women's Promotional Apparel: Trends, Styles and Decoration

Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…

From New York to London, Museum Merch Generates Big Profits (and Bigger Questions)

For folks in the promotional products industry, it should come as no surprise to hear that merch is making such a big name for itself in the art world. After all, artists and museums have their own brands to support, and this is a world where everyone from fast food brands to airlines have been turning to promotional products...

United Airlines Draws Praise for LGBTQ+ Pride T-shirt

The T-shirt, designed by Carolina Caraballo, senior marketing designer for United, features a group of airplanes followed by rainbow streaks across a blue background. Above this is the slogan "Let your true colors fly," as well as United's logo. The shirt sold out quickly online, showing that fans of United and LGBTQ+ Pride alike not only loved the design, but approved of its message as well...