Tom Higgins

Tom Higgins

Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.

Branded Merchandise Is Selling Big for SoulCycle and Other Trendy Fitness Brands

Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership...

We Thought the Royal Wedding Gift Bag Would Be a Little More Extravagant

The royal family invited 2,000 commoners to the royal wedding, and these guests were given a gift bag to mark the occasion. Printed on the canvas bag itself was the date of the wedding, as well as the location (St. George’s Chapel, Windsor Castle) and the initials “H” and “M."...

Logo Design Might Soon Have to Account for the Third Dimension

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...

Chances Are Your Password Habits Could Be Dangerous for Your Promo Business

Do you use the same password at work that you use at home? If your answer was “No, of course not, why would I ever do that?” then good, you’ve made a proper and responsible decision. If your answer was “Yes, what’s wrong with that?” well, at least you can count yourself among the 59 percent of small business owners who do the same...

LinkedIn Study: 75% of B2B Marketers Believe Video Is King

According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads...

7-Eleven to Launch Innovative and Immersive New Deadpool 2 Promotion

According to 7-Eleven, locations will be decorated with messages and catchphrases in the tongue-in-cheek, even crude, voice of the hero himself. Stores will also carry exclusive Deadpool-branded items such as collectible Slurpee cups and straws, Monster energy drinks and Trolli candy...

Superior Uniform Group Announces Rebrand

Superior Uniform Group Inc., a $267 million branding solutions provider nearing its 100th year in business, announced recently that it will be changing its name to Superior Group of Companies (SGC). The decision was reached Thursday, May 3, as shareholders voted to approve the name change at the company’s annual meeting that afternoon...

These Are the Weirdest Star Wars Promotional Products of All Time

Whether you’re a Star Wars fan, merch collector, film enthusiast or promotional products professional, it’s likely you’ll find something about this compilation funny, or at the very least, disturbing. So, without further ado, we present the officially curated, 100 percent unbiased, unranked list of the weirdest Star Wars promotional products of all time...

American Apparel to Open First Store Since Bankruptcy and Gildan Purchase

For a company that once ran 280 stores and five factories while selling more than $600 million worth of apparel, this could be a step in the right direction as it attempts to rise from the ashes of Charney and bankruptcy. For Gildan, this will be an opportunity for the brand to see if its investment will pay off...

Did Rihanna Steal This Fashion Brand's Logo? You Decide

Apparently, Freedom United owns the copyright for the initaials. After sending Puma a cease-and-desist letter back in January, the brand is now reportedly deciding whether or not to sue Puma, demanding that they stop production of any and all merchandise that uses the FU initials, as well as reveal data regarding revenue collected through the sale of said items...

Are YouTube Stars Jake and Logan Paul Branded Merchandise Geniuses?

Much of YouTube is geared towards children, and creators know that kids love branded merchandise (aka, swag). While the FCC has regulations stipulating the amount of advertising children can be exposed to on TV programs, YouTube has no such oversight. This of course means that creators can freely promote their online merch stores as much or as little as they like...