Tim Williams

Tim Williams

Tim Williams studied Retail Management at the University of Surrey. In 2013, he created YR Store with his business partner, Tom, after coming up with a great concept capitalizing on the trend for large, bold prints on T-shirts and other items. YR Store is a custom fashion brand where consumers can create designs quickly and easily using large touchscreens in store or at events, which are then printed live. YR has collaborated with brands and retailers including Nike, Google, Bathing Ape and Star Wars, and runs its own stores in London and New York inside the flagship Topman and Topshop stores.

How Live Garment Decoration Became Big Business

Right now, the garment decoration industry is shifting. Though there is still a place for large-volume print runs, there is a new frontier in print-on-demand, and it’s happening now. It might be at an event or in a store, or you might not even know about it when you go on your mobile device to order a printed Levi’s T-shirt. Either way, it’s happening, and the change will be rapid...