Wanza Madrid

Wanza Madrid

Wanza Madrid is vice president of client services for Boundless, where she oversees the Technology Services (Mission Control) team. She is responsible for overall client technology services and solution design for Boundless, and is an industry veteran with over 20 years of experience. She has been a member of the Boundless team since 2010. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an actor, director and theatre education specialist.

February 11, 2020 Navigating the Amazon Effect: Using Technology to Support Your People

Not even a high-touch and highly creative industry like promotional products is immune to the “Amazon Effect.” That may have many distributors rushing towards an e-commerce model to meet buyer expectations—but before you completely throw out the traditional relationship-based model, let’s discuss...