In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…
Deal With It
You first must accept that you’re not Amazon, and you’re never going to be Amazon. You don’t have the resources, infrastructure or financial means to compete with their e-commerce efficiencies. What you can do, however, is leverage the best practices of Amazon, which will help you take a unique approach to how you run your business...
From a very early age, the message of failure is driven into our subconscious: Failure is bad. Failure means you didn’t prepare. Failure means you didn’t study hard enough. Failure means you are lazy, or worse, weren’t smart enough to begin with. All of this teaches us that, more than anything, failure is something to…
How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly...
We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it's time to not just work with thought and purpose, but to share that with your clients...
You—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients...