Full Promo Success

Mike Brugger is president of Fully Promoted, a full-service branded products and marketing services business. With nearly three decades of experience in the promotional products industry, he was recognized in the Power 50 ranking of Advertising Specialty Institute (ASI) for his expertise, foresight and compelling results during a time when the industry experienced some of its toughest challenges. Under his leadership, Fully Promoted has ranked among the industry’s largest companies. Fully Promoted is part of the family of brands affiliated with the United Franchise Group, the global leader for entrepreneurs.

As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients...

Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success...

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