Let's Be Real

Matt Wagner is a national award-winning sales and marketing professional. Recognized for his expertise in creativity, cultivating relationships and effective communication practices, Matt’s expertise extends from his background as a performing musician, educator and manager in a highly competitive music industry, which led to his success as a designer and marketing consultant to local and national brands before entering the promotional products industry in 2012. Today, Matt resides in Saint Cloud, Minnesota with his wife and daughter, where he serves as vice president of sales for supplier firm Fields Manufacturing.

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I'm not suggesting you need to learn a foreign language. What I am referring to is learning your client's vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…

Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...

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