Relevant Marketing

Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.

Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.

In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let's look at those reasons and how you can use them to your advantage...

Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand...

It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing...

Few distributor business owners have both the writing skills and the time needed to write their company blog on a consistent basis. Business blogs need to be relevant, look polished and represent the brand well. Considering all these personal limitations and high expectations, it makes sense to outsource blog writing. But there is a right way and a wrong way to hire a writer...

As a distributor business, you need traffic that will lead to leads and sales. If you spend time, effort and money in getting traffic to your website, you know a high number of visitors leave your site without taking any action. Leveraging those visitors by staying on their radar makes good business sense...

In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking...

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