The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade?
The Hot Button
5 things end-buyers on social media are looking for and how to use them to get the sale.
Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES.
The best thing we can do as garment counselors is to make our clients look like heroes to THEIR end-users. The perfect apparel category for that? Jackets.
What is your special advantage? Your mojo? Your secret sauce? What gets customers ringing your phone, locked onto your website, calling you "the only game in town" for them?
On each and every Thanksgiving, my Father—a simple man, cowboy and alfalfa seed farmer originally from the Montana badlands—upheld his patriarchal honor to begin our feast with a humble short-and-sweet toast. From the time I remember him playing peek-a-boo with me, until the time he played peek-a-boo with his youngest grandchild (my daughter) until his passing 19 years ago, he would proclaim the same, simple wish for all: "May there be more of us next year."