Apparel Accessories

Storm Creek Transitions All Products to Eco-Made
October 14, 2021 at 9:51 am

Storm Creek, Eagan, Minn., announced this week that it has successfully reached its goal to transition all of its products to eco-made. Through its sustainable sourcing practices, every product in production is now being made with recycled fabrics and insulation from post-consumer waste, such as plastic bottles and sustainable components, and/or is Bluesign or Oeko-Tex…

Netflix Is Letting 'Squid Game' Fans Buy Customized Apparel Via Easy-to-Use Online Platform
October 13, 2021 at 12:45 pm

"Squid Game" fans looking to celebrate Netflix's morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What's really interesting here, though, is the platform...

Our 5 Favorite Promotional Products of the Week: Hiking Journals, '90s Comebacks and More
October 13, 2021 at 11:54 am

We're always thinking about what kind of merch we'd release for the Promo Marketing Podcast. But we took a break from that to bring you this week's collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of '90s favorites reentering the branded merchandise game, and more...

Walmart Opens Netflix Branded Merchandise Store Online
October 11, 2021 at 11:29 am

Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it's launching a dedicated shop on Walmart’s website for Netflix merchandise...

How to Use Bandannas In Your Next Beverage Brand Promotion
October 11, 2021 at 9:10 am

Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386. There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love…

NCAA Will Allow 'March Madness' Branding for 2022 Women's Tournament
October 8, 2021 at 1:01 pm

Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...

A&W's Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
October 7, 2021 at 1:04 pm

At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

Our 5 Favorite Promotional Products of the Week: Whataburger At It Again
October 6, 2021 at 11:08 am

For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...